How much does Em xinh say hi charge for each episode that lasts until 1am?

Tran Thanh and Bich Phuong in Em xinh say hi. Photo: VieON

Banks pour money into entertainment shows

"How much money can you earn from 1 episode of Em xinh say hi?" is a question that many people ask. audiences set after each hour-long broadcast.

Sharing with Lao Dong reporter, a media expert for many programs entertainment said: "The producers of hot shows mainly take sponsorship money, advertising money is also included in the sponsorship package with the brand."

The sponsor's logo appears in many frames of the program. Photo: VieOn

In the list of sponsors for Em xinh say hi, a bank is the main sponsor, a personal care product brand is a co-sponsor. In addition, the producer also revealed that the official product of the program is an energy drink.

Banks pouring money into supporting game shows and concerts has become a trend recently. Examples include shows like Anh trai say hi, Tan rung toan nang, Ca si mat mat, Chi dep dap gio roc song, Bai hat hay nhat... Some banks even support concerts of entertainment stars.

In addition to earning profits from sponsorship money, the program also has to pay benefits by having the MC mention the sponsors' names directly and their logos appear in many frames.

In each episode, it is not difficult for the audience to recognize some You are beautiful had to "act out skits" in 3 advertising situations.

From the presence of the brand logo to the context of the beautiful girls using the product repeatedly, as a way to "pay" for sponsorship benefits.

The advertising price during the time frame of “Em xinh say hi” is called the golden hour. Photo: VieON

Multiple sources of income

Revenue from advertising on television and social networks also provides a source of income for manufacturers.

In addition to being broadcast on television on channel HVT2, episodes of Em xinh say hi are also broadcast on the entertainment application VieON and VieChannel's YouTube channel.

The cost of advertising on HTV depends on a number of factors, including the duration, location, and time slot of the ad. The longer the ad, the higher the cost.

Prime locations such as mid-program and end-program will cost more than normal locations.

The broadcast time of Em xinh say hi is during prime time (6pm - 10pm) and will be much more expensive than other times.

Each episode of Em xinh say hi has millions of views. Photo: VieON

Income from views and the number of advertisements in episodes on social networks also gives producers a steady source of income.

Unlike the TV version, most episodes range from 3-5 hours when broadcast on YouTube and VieON. Some episodes even last from 8pm the night before to dawn the next day, such as the opening episode which is 4.5 hours long, episode 3 is 5.5 hours long, episode 6 is nearly 5 hours long.

Many episodes simply have team selection and song auction content but still drag on.

In addition to the full episode videos, performance videos, live stages, behind-the-scenes clips, and side stories that are not broadcast are split up and posted, attracting hundreds of thousands to millions of views per clip.

For videos with millions of views, the YouTube platform can pay 55% of the total revenue to the channel owner. As the broadcast duration increases, the number of advertising positions with YouTube also increases.

Sharing with Lao Dong reporter about the revenue that creators get from million-view videos on YouTube, Mr. D.VC, who works in a Network company specializing in producing million-view videos targeting foreign audiences, said: "Profit is often based on 3 indicators:

CPM is the amount an advertiser pays for every 1,000 ad impressions (ad views, not video views).

RPM is the amount of money a channel owner receives for every 1,000 actual video views (after YouTube takes its cut).

The usual profit sharing ratio is 45% for YouTube, and 55% for channel owners from advertising revenue.

The average basic money formula (RPM) is 1-5 USD/1,000 views (can be higher if the video is in English or has financial, technology content...).

If the video has 1 million views and the RPM is $2, the amount received is (1,000,000 × 2) / 1,000 = $2,000.

Many episodes of Em xinh say hi are long, some lasting up to 4 - 5 hours. Photo: VieON

On VieChanel's YouTube channel, the episodes of Em xinh say hi all attracted millions of views, quickly reaching the Trending Top. Episode 1 had 11 million views, episode 3 had 10 million views. Episode 8, which aired last Saturday night, quickly reached 4.6 million views...

If only counting the full episodes of Em xinh say hi up to episode 8, the total number of views on YouTube has reached nearly 60 million views.

According to YouTube's basic money calculation formula (RPM), if RPM is low at 0.3 USD/1,000 views, the amount of money the producer of Em xinh say hi gets from 1 million views is about 7.8 million VND.

In addition, the performance videos of Em xinh say hi also attracted a large number of views. Among them, many videos with high views such as "Ga san ca" reached 13 million, "He" by Phuong My Chi's team reached nearly 10 million...

Next September, the concert of Em xinh say hi will be held. This will be another "huge" source of income for the producer.

Source: https://baoquangninh.vn/em-xinh-say-hi-thu-bao-nhieu-tien-sau-moi-tap-keo-dai-den-1h-sang-3367954.html