Eximbank comprehensively transforms digitally, enhancing customer experience

In the technology era, banks are not only providing financial services, but also becoming smart, personalized and sustainable ecosystems. Not out of that trend, Eximbank is redefining the role of a modern bank with a strategy focusing on three core pillars: Comprehensive digital transformation, application of modern technology and moving towards a green bank for the community.

Digital technology has completely changed the way consumers access finance. While previously, customers going to the counter was inevitable, now 90% of banking transactions in Vietnam are done on digital platforms. In that context, Eximbank is one of the pioneering banks, not only “digitalizing” the process, but also implementing a comprehensive and sustainable digital transformation strategy, laying the foundation for outstanding development in the modern financial environment.

Comprehensive digital transformation - Eximbank's strategic shift in the 2025-2026 period.

In the period of 2025-2026, Eximbank will not only improve customer experience, but also aim for a sustainable banking model, applying modern technology to serve the community comprehensively.

Digital transformation: Not just about technology

Over the years, technology has completely changed the way customers use financial services, but digital transformation does not stop at bringing technology into banking. Digital transformation at Eximbank is a comprehensive restructuring of the customer experience, bringing convenience, personalization and safety at every touchpoint.

To realize that, Eximbank is perfecting the Omni Channel digital banking ecosystem, with a new generation mobile application integrating artificial intelligence (AI) and big data to personalize the experience and optimize the customer journey. The business process management (BPM) system combined with RPA (Robotic Process Automation) business process automation is widely deployed, helping to minimize errors and increase operational efficiency.

Eximbank made its mark with two outstanding technology solutions, ESale+ and BPM, honored at the Sao Khue Awards 2025.

Eximbank is also deploying a new advanced core card system, helping to enhance security, optimize transaction processing speed and improve payment experience. At the same time, the bank is expanding cooperation with fintech platforms and e-wallets, creating a more flexible and convenient cashless payment network for customers.

Applying modern technology - enhancing digital experience

Not stopping at upgrading infrastructure, Eximbank invests heavily in core technologies to create long-term competitive advantages. New generation AI technology serves customer data analysis, AI virtual assistant answers all customer needs and helps provide smart financial suggestions, supports investment and effective spending management.

Cloud Computing helps increase flexibility, expand the system quickly and ensure stability and security. In addition, Eximbank builds a centralized data warehouse (Data Lake) and a Customer Data Platform (CDP) system to collect, process and analyze customer data from multiple sources, thereby personalizing products and services according to specific needs.

The MIS (Management Information System) helps optimize business strategies and make data-based decisions. Eximbank also continues to research and apply blockchain to improve transparency in transactions, especially in credit contracts and corporate transactions.

Biometric security technologies such as facial and fingerprint recognition are integrated into the user journey to enhance asset protection and prevent financial fraud risks.

Towards green banking for the community

Green finance is becoming an important trend in the global banking industry, and Eximbank is also strongly committed to developing a green banking model, contributing to minimizing environmental impacts and promoting sustainable development.

The focus of the strategy is the “5E” paperless office solution group that creates an efficient and environmentally friendly working environment, including: Electronic office (Eoffice), sales management and support system (ESale+), electronic contract (Econtract), digital form (Eform) and electronic business card (Ecard).

Eximbank promotes green credit financing, prioritizing capital for businesses implementing renewable energy and organic agriculture projects.

At the same time, Eximbank actively encourages customers to use digital banking and limit cash transactions to help reduce carbon emissions from printing and transporting currency. The bank also deploys green credit packages, prioritizing funding for businesses implementing renewable energy projects, organic agriculture and sustainable production.

The 2025-2026 period is a milestone marking the strong transformation of Eximbank. With a three-pillar strategy: Comprehensive digital transformation, application of modern technology and development of green banking for the community, Eximbank not only improves operational efficiency but also affirms its pioneering role in the journey of modernizing the banking industry in Vietnam.

Source: https://hanoimoi.vn/eximbank-chuyen-doi-so-toan-dien-nang-tam-trai-nghiem-khach-hang-700251.html