HAPRO Dong Thap Rice - Elevating the status of Vietnam's precious grain.

In its journey to enhance the value of Vietnamese agricultural products, Hanoi Trade Corporation – JSC (Hapro) has gradually affirmed its brand position through high-quality rice products under the Hapro Dong Thap brand.

Developed from raw materials sourced in the Mekong Delta – the largest rice granary in the country – Hapro rice products are produced under a strictly controlled process from seed selection, cultivation, harvesting to processing and packaging. Favorable natural conditions and the fertile alluvial soil of the Dong Thap Muoi region contribute to creating white, fragrant, and nutritious rice grains.

Gạo Hapro trưng bày tại gian hàng THQG của Hapro tại triển lãm A80 - 2025.

Hapro rice is displayed at Hapro's national brand booth at the A80 - 2025 exhibition.

Recognizing quality as the core element in brand building, Hapro places special emphasis on investing in raw material sources, processing plants, and quality management systems to provide consumers with safe, consistent products that suit the tastes of Vietnamese families.

Among Hapro's product lines, the standout is Hapro Premium ST25 Rice – produced from the famous ST25 rice variety, which once won the title of " World's Best Rice" – impressing with its long, slender, translucent white grains that, when cooked, produce soft, chewy rice with a natural aroma and rich, sweet flavor. In addition, other product lines such as Dong Vang Special Rice, Nang May Rice, and Huong Lai Sua Sticky Rice are also highly regarded by consumers for their consistent quality and distinctive flavors.

Gạo Hapro ST25 đạt TOP10 Sản phẩm - Dịch vụ xanh - bền vững 2025.

Hapro ST25 rice ranked in the TOP 10 Green and Sustainable Products and Services of 2025.

Continuous efforts in improving product quality and building brand reputation have helped Hapro rice consistently receive accolades at numerous prestigious award programs. In particular, in 2025, Hapro Premium ST25 rice excelled, achieving TOP 2 in "Vietnamese Products Loved by Consumers" awarded by the Hanoi Department of Industry and Trade and TOP 10 in "Green and Sustainable Products and Services" at the Vietnam Trust Program 2025. This is significant recognition of the brand's prestige and consumer trust in high-quality Vietnamese rice products. Furthermore, Hapro rice has consistently received the National Brand award from the Ministry of Industry and Trade for the past 5 years.

Not only is Hapro rice thriving in the domestic market through its supermarket and retail chain system, but it is also exported to many markets such as the US, Europe, China, Malaysia, Indonesia, the Middle East, and Africa. Participating in international trade fairs and forums also helps Hapro expand cooperation opportunities, promote its brand, and enhance the value of Vietnamese rice in the global market.

Gạo Hapro Đồng Tháp đến với bà con dân tộc Thái trong ctrinh từ thiện Xuân biên phòng ấm áp tình dân bản.

Hapro Dong Thap rice reaches the Thai ethnic minority people in the Spring Border Guard charity program, bringing warmth and solidarity to the local community.

In the context of consumers' increasing concern for food quality and origin, Hapro continues to pursue a sustainable development orientation, focusing on stable quality, improving packaging and design, and diversifying products to meet the growing demands of the market.

From the vast rice fields of Dong Thap to Vietnamese family meals, each grain of Hapro rice is not only the culmination of nature and the hard work of farmers, but also the dedication of Vietnamese businesses on their journey to elevate the national agricultural brand.

Hapro Dong Thap rice – the pride of Vietnamese meals.