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Counterfeit goods are being exposed one after another.

Nearly a month after the implementation of Prime Minister's Directive No. 38/CĐ-TTg, market management forces have detected and handled more than 1,500 cases of intellectual property infringement.

Hà Nội MớiHà Nội Mới02/06/2026

The series of large-scale cases that have been successively busted demonstrates the determination to combat counterfeiting, protect consumers, and maintain a healthy business environment.

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In the field of intellectual property alone, market management forces handled over 1,500 violations, collecting more than 15 billion VND for the state budget in nearly one month. Photo: Luu Quyen

A series of major cases were discovered and dealt with.

In Hanoi , within a week, several large-scale cases of trading goods with suspected counterfeit trademarks were uncovered.

Most recently, on May 27th, the Department of Domestic Market Management and Development, in coordination with the Cyber ​​Security and High-Tech Crime Prevention and Control Division (Hanoi City Police), conducted a surprise inspection of a business location belonging to Tien Tri Group Co., Ltd. in Phu Dien ward.

Here, authorities discovered 3,984 sportswear items suspected of being counterfeit versions of famous brands such as Nike, Adidas, Puma, Jordan, and Manchester United. At the time of the inspection, the establishment's representative could not produce invoices or documents proving the origin of the goods, nor any papers showing permission from the brand owners to sell these products. Furthermore, authorities noted that the owner had not displayed the required prices for the goods.

Previously, on May 20th, another large-scale incident was discovered at a fashion store belonging to Nhat Phuong Linh Co., Ltd. in Dan Phuong commune, Hanoi. After two days of inspection, authorities determined that nearly 2,000 fashion items lacked legal invoices and documentation, and showed signs of being counterfeit versions of numerous well-known brands protected in Vietnam, such as Gucci, Louis Vuitton, Burberry, Dolce&Gabbana, Dior, Hermès, and Fendi.

Based on the listed prices, the total value of the infringing goods is estimated at over 1.7 billion VND. All the goods have been sealed and temporarily seized for verification and processing in accordance with the law.

In addition, market management forces seized over 5,200 pairs of counterfeit branded shoes worth over 3.7 billion VND in Ninh Binh; discovered over 280 counterfeit jewelry products bearing the Chanel and Hermès brands worth over 3.1 billion VND in Bac Ninh; seized nearly 6,000 counterfeit Nike and Adidas clothing items worth nearly 1.1 billion VND in Hung Yen; and nearly 1,100 counterfeit branded shoes worth nearly 2.9 billion VND in Ho Chi Minh City…

The series of cases uncovered shows that the trade in counterfeit goods and goods infringing intellectual property rights remains complex, especially in the fashion sector – a product group with high consumer demand and frequently exploited by unscrupulous individuals for profit.

These are also typical cases within the peak period of implementing Prime Minister's Directive No. 38/CĐ-TTg on strengthening the fight against smuggling, trade fraud, counterfeit goods and intellectual property infringement.

According to the Department of Domestic Market Management and Development (Ministry of Industry and Trade), from May 7th to 30th, market management forces nationwide inspected 4,701 cases, detecting and handling 3,730 violations involving 4,147 administrative offenses. The total amount of fines reached 41.4 billion VND, while the value of confiscated goods exceeded 22.2 billion VND.

Notably, the intellectual property sector continues to be a "hot spot," recording 1,520 violations that were processed, accounting for over 40% of the total number of violations nationwide.

Affirming the determination to clean up the market.

Immediately after the Prime Minister issued Official Dispatch No. 38/CD-TTg, the Ministry of Industry and Trade promptly implemented a series of solutions to strengthen the fight against counterfeit goods and intellectual property infringement nationwide. The Ministry issued a plan for intensive monitoring, inspection, and handling of intellectual property infringements, and directed the entire industry to focus on reviewing areas, products, and sectors with a high risk of infringement, achieving positive results.

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Violations were detected primarily in product categories with high consumer demand, such as fashion, accessories, cosmetics, and consumer electronics. Photo: LQ

Compared to the same period in May 2025, the number of intellectual property infringement cases processed increased by 370.6%, the amount of fines increased by 314.8%, and the value of confiscated goods increased by 827.5%. As a result, authorities collected over 15 billion VND in fines and processed infringing goods worth over 12 billion VND. 24 cases with signs of criminal activity were transferred to investigative agencies, of which 5 have been prosecuted.

The violations detected were mainly concentrated in the categories of fashion items, accessories, cosmetics, consumer electronics, and automotive and motorcycle parts. The fashion and accessories category alone accounted for over 70% of the seized infringing goods, equivalent to nearly 79,000 products.

Alongside inspections in traditional markets, authorities have also intensified control over business activities in the digital environment. During the peak period, more than 9,130 ​​infringing products were removed from e-commerce platforms, and over 2,000 online stores showing signs of selling counterfeit or substandard goods or infringing intellectual property rights were shut down.

These results not only contribute to protecting the rights of consumers and legitimate businesses but also affirm Vietnam's determination to strengthen the enforcement of intellectual property rights, meet international commitments, and build a transparent and sustainable investment and business environment.

Regular inspections are expected to contribute to a healthier market, enhance businesses' compliance with the law, and build consumer confidence in the context of a rapidly developing digital economy.

In the coming period, the Department of Domestic Market Management and Development stated that it will continue to coordinate with relevant authorities to intensify surprise inspections in areas and sectors with a high risk of violations, such as fashion, cosmetics, consumer goods, and e-commerce.

Source: https://hanoimoi.vn/hang-gia-lien-tiep-bi-phanh-phui-1024818.html


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