The A80 effect and how the movie “Red Rain” achieved a historic revenue of over 600 billion VND

The question is, if released on another occasion – not amid the “fiery” atmosphere of the A80 festival – would “Red Rain” have achieved such a historic box office achievement?

Scene from the movie "Red Rain". Photo: Producer

There are many factors that contribute to the historical success of the historical film “Red Rain”. Right time, right place, right people. In particular, the effects of a series of programs and events celebrating the A80 anniversary... also contributed to activating, resonating, and creating a “trend” for audiences to go to the cinema to watch “Red Rain”.

Amidst the atmosphere of consecutively exploding “national concerts”, amidst the heroic atmosphere of the national spirit fluttering with the national flag flying on the streets, amidst the heroic spread of the A80 parade, “Red Rain” both caught the rhythm and became a heavy highlight in the cinema.

At a time when the whole country is looking towards the 80th anniversary of the August Revolution and National Day September 2, watching "Red Rain" is like fully experiencing the glorious emotions of the nation during the historic autumn days.

In a conversation with Lao Dong reporter, director Dinh Tuan Vu said, “In 2025, there are 2 movies that I am waiting to see and will definitely watch from the first screening when these 2 projects are released in theaters, which are “Tunnel: Sun in the Dark” by director Bui Thac Chuyen and “Red Rain” by female director Dang Thai Huyen”.

You see, "Red Rain" has been awaited and expected by experts since the film had not yet been released in theaters.

“Red Rain” is highly appreciated for its authenticity, investment and the efforts of the crew. The film is rich in emotions with many highly symbolic scenes. Photo: Producer

War films have long been considered to be selective in audience, easily unprofitable, only shown as a welcome film and then put in storage. When there were two large-scale war and historical films released in theaters during the important anniversaries of 2025, many filmmakers and audiences expected these to be different works, bringing a big turning point - breaking the deadlock of war films that had lasted for decades.

The success of “Tunnel: Sun in the Dark” with more than 170 billion VND in revenue in April 2025 contributed to setting the stage for “Red Rain” to be released in theaters with anticipation.

The explosive effect of social networks on the occasion of the A80 festival also contributed to the rapid spread of “Red Rain”. To the point that the cast of the movie “Red Rain” when talking to Lao Dong reporter also expressed that they were surprised and overwhelmed by the sudden popularity, and were completely surprised that “Red Rain” was loved so much.

Above all, in addition to the factors of “heavenly time and favorable location”, the movie “Red Rain” has also proven its “strength” by reaching a revenue of more than 600 billion VND, predicted to reach 700 billion VND. This will be an achievement that is difficult for any project to surpass.

“Red Rain” overcomes the weaknesses of previous war films commissioned by the state. The film was heavily invested in, bringing realistic colors to the battle and close combat scenes. “Red Rain” has a script that delves into the fate of people during wartime, bringing strong emotions to the audience.

The acting of the young cast is also a plus point of “Red Rain”. Photo: Producer

The film also broke the boundaries that had constrained historical war films for decades, in its attempt to bring a look at human fate - on both sides of the battle lines.

“Red Rain” may not reach a 9 or 10 in terms of cinema quality, but it has shown a big breakthrough in terms of content, production, effort, investment and commercial distribution.

Hopefully, “Red Rain” will be a great lesson, a push for producers - both private and state-owned to boldly invest. So that audiences will not have to wait until major holidays or important anniversaries to see “blockbusters” about war and national history.

Director - Meritorious Artist Dang Thai Huyen is making history with a historical film.

Source: https://baoquangninh.vn/hieu-ung-a80-va-cach-bo-phim-mua-do-dat-doanh-thu-lich-su-hon-600-ti-dong-3375725.html