Businesses and enterprises apply AI to improve productivity and competitiveness

On August 21, 2025, Thanh Hoa Women Entrepreneurs Association in collaboration with MISA Joint Stock Company organized the Workshop "Thanh Hoa Entrepreneurs: Mastering AI - Growing Strong" with more than 300 entrepreneurs attending, aiming to support businesses and business households owned by women to improve their competitiveness and sustainable development in the digital age.

The workshop was attended by leaders of Thanh Hoa province, Thanh Hoa Women Entrepreneurs Association, business associations in the province, the Board of Directors of MISA Joint Stock Company (MISA) and the attention of press reporters and Thanh Hoa Radio and Television Station.

Speaking at the opening ceremony, Ms. Nguyen Hong Lien - President of Thanh Hoa Women Entrepreneurs Association shared: “AI is reshaping the way we do business and innovate. As entrepreneurs, especially female entrepreneurs, we not only adapt but also need to pioneer in mastering AI to affirm our position and contribute to the development of Thanh Hoa as well as the country. The workshop “Thanh Hoa Entrepreneurs: Mastering AI - Growing Strong” will be a place to connect, inspire creativity and solidarity, helping businesses and business households to develop strongly”.

Ms. Nguyen Hong Lien - President of Thanh Hoa Women Entrepreneurs Association delivered the opening speech of the program.

MISA representative, Chairman of the Board of Directors Lu Thanh Long shared that the Government has issued Decree 70/2025 and the National Assembly has passed Resolution 198/2024, which clearly stipulates that all businesses and business households with revenue of 1 billion VND or more are required to use electronic invoices and make transparent declarations. This affirms that digital transformation is no longer a voluntary choice, but a mandatory requirement to comply with the law and continue business operations. “This workshop aims to demonstrate MISA's commitment to accompany and support businesses, especially female entrepreneurs, in their digital transformation journey - not only to comply with the law, but also to develop sustainably in the new era”.

Mr. Lu Thanh Long - Chairman of MISA Board of Directors spoke about the significance of the Workshop and strongly committed to accompanying business households and enterprises.

Within the framework of the Workshop, Mr. Nguyen Phi Nghi - Director of MISA Enterprise Division shared about the trend of applying AI and smart data in business management. From there, he proposed comprehensive AI solutions for all activities from product development, marketing - sales, operations management to customer care.

Mr. Nguyen Phi Nghi - Director of MISA Enterprise Division shares the reality of applying AI & Smart Data in business management.

According to Mr. Nguyen Phi Nghi - Director of MISA Enterprise Division, AI is currently classified into 6 application levels: Generative AI, autonomous AI, predictive AI, personalized AI, cognitive AI and robotic AI. Currently, most businesses are only at the generative AI level, mainly to create text, image, audio or video content. This is an important initial step, helping businesses access AI easily. However, to break through productivity many times over, businesses need to move to higher levels, especially predictive AI and decision-making AI. At that time, AI will not only support but also directly participate in the operation process, contributing to optimizing operations and improving competitiveness.

Accordingly, Mr. Nguyen Phi Nghi on the operating system accompanying the development life cycle of an organization from a business household to a corporation.

For businesses, the MISA eShop Sales Management Platform is a comprehensive digital transformation solution for businesses, allowing them to perform all operations from sales, collection, invoice issuance, tax declaration to accounting right on a single application. For small businesses, sellers do not need to invest in expensive computers or equipment, just need a smartphone to use it immediately. The solution also integrates AI, supporting quick and convenient voice ordering. For larger businesses, MISA eShop offers an extended package, allowing sales management on e-commerce platforms, social networks, transportation connections and many other advanced features right on the same platform.

For micro enterprises, MISA develops the MISA ASP service accounting platform to help connect small, micro enterprises, and business households without an accounting department with quality service accounting units nationwide, with an optimal cost of more than 75% compared to maintaining an accounting department. The platform brings together 3,500 service accounting partners and tax agents, supporting 34,000 enterprises and more than 3,500 business households with a professional management tool for accounting and tax service units.

For small and medium-sized enterprises, MISA develops AI Assistant MISA AVA, integrated into the MISA AMIS Unified Enterprise Management Platform. MISA AVA is applied to all financial - accounting, marketing - sales, human resources, and operations tasks, helping businesses to have quick reports and make timely strategic decisions. Results recorded from businesses applying MISA's software solutions show that customer care productivity increased by 1.71 times, while only needing 350 people instead of 600 as before. In addition, integrating AI into the financial - accounting process also helps businesses access capital more effectively. In particular, MISA AMIS integrates leading AIs such as ChatGPT, Gemini, Grok3... into a single application on the OneAI platform, helping businesses save up to 80% of costs and easily popularize AI for all positions in the organization.

Also within the framework of the event, the discussion "Thanh Hoa Entrepreneurs: Mastering AI - Growing Strongly" received strong attention from guests with many practical questions that businesses are interested in. At the discussion, Chairman of the Board of Directors of MISA Lu Thanh Long emphasized: "Digital transformation or AI application is no longer a choice but a mandatory condition if businesses want to survive and develop in the technology era. In particular, AI application is a trend, the only way to help businesses improve their competitiveness, optimize resources and seize growth opportunities. The most important thing now is that businesses are brave, bold in changing, doing new things to get new results".

Closing the program, Ms. Nguyen Thi Thanh Thuy - Vice President, Head of Training Department, Thanh Hoa Women Entrepreneurs Association emphasized: "AI is an inevitable trend, applying AI in production and business will support businesses and business households to increase revenue and profit quickly. For sustainable development, the business community and business households need to exploit more effectively the opportunities brought by AI".

With more than 30 years of experience pioneering the development of technology solutions and accompanying more than 350,000 units and organizations, MISA is committed to supporting Vietnamese enterprises to master AI, optimize management processes and enhance competitiveness in the context of a strongly developing digital economy.

Source: https://www.misa.vn/153269/153269/