Attracting many visitors and shoppers
According to the Khanh Hoa Investment, Trade and Tourism Promotion Center - the organizer, this year's fair gathered more than 80 enterprises from many provinces and cities across the country, with 145 booths displaying a variety of products, from consumer goods, typical agricultural and aquatic products, OCOP products to tourism services. This is a key activity in the province's Trade Promotion Program in 2025, aiming to stimulate domestic consumption, support enterprises to promote products and expand markets.
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| Leaders of Khanh Hoa Investment, Trade and Tourism Promotion Center visited Phu Tho province's booth at the fair. |
After 3 days of organization, the fair attracted thousands of people and tourists to visit and shop every day. In addition to essential consumer products, OCOP and handicraft products are chosen by many people because of their beautiful designs, reasonable prices and guaranteed clear origin. Mr. Truong Trong Quyen - in charge of business of Hoang Yen Vang Bird's Nest Company Limited (Phan Rang ward) said: "Participating in the fair, the company brought 5 lines of bird's nest products typical of Khanh Hoa. The number of visitors to the company's booth was quite large, especially tourists interested in bird's nest products - a famous local specialty. The fair gathered many businesses nationwide to participate, helping us not only promote our brand but also exchange and connect with many new partners".
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| Customers visit and shop at the fair. |
Lam Dong Agricultural Extension Center brought to the fair 7 typical products of Da Lat such as: Macadamia, coffee, cashew nuts, brown rice flour, chicken eggs, coffee... Mr. Nguyen Van Dien - representative of the center said: "Many of our products are organic, which are of great interest to coastal consumers. Among them, macadamia and cashew nuts are selling quite well. This is an opportunity for us to promote local agricultural products and expand the distribution market in the Central region".
Besides the commercial area, the rich and colorful culinary area has also become a favorite stop for visitors. Dozens of food stalls are vividly decorated, introducing typical delicious dishes, from banh can, nem nuong to com lam, Tay Nguyen grilled chicken..., bringing a culinary space that is both rustic and close. Ms. Nguyen Thi Mai (Bao An ward) excitedly shared: "This year's fair is organized on a large scale, with a variety of goods, including specialties from many regions. My family went shopping, enjoyed the cuisine and watched the music show, it was very meaningful".
Expanding regional connectivity opportunities
Not only a shopping place, the fair is also a trading meeting place for businesses inside and outside the province. Many trade promotion, industrial and agricultural promotion units from Lang Son, Quang Tri, Lam Dong, Phu Tho, Tuyen Quang provinces, etc. participated, contributing to the formation of a multi-sector cooperation network and expanding regional linkage opportunities.
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| Khanh Hoa Trade Fair and Consumer Stimulus 2025 attracts many tourists and people to visit and shop. |
Mr. Vu Nam Ha - Deputy Head of Tourism Management Department - Department of Culture, Sports and Tourism of Phu Tho province said: "Participating in the fair, Phu Tho delegation brought a rich display space with more than 50 typical products, from traditional brocade weaving of the Thai ethnic group, OCOP products such as wild honey, black tea, Doi salt to souvenirs and tourism promotion publications. The organizing committee has created favorable conditions for localities to promote their images and connect businesses effectively. After 3 days of participation, Phu Tho delegation has initially found tourism cooperation partners in Phan Rang, opening up opportunities to link and develop typical products associated with local tourism".
At the OCOP product display area, many businesses recorded a sharp increase in purchasing power thanks to a stable number of customers and high demand for quality Vietnamese products. Ms. Lam Thi Thanh - owner of Thanh Ut Yen mixed rice paper facility (Tay Ninh) said: "The facility brings 10 products with 3-star OCOP certification such as dew-dried rice paper, mixed rice paper, shrimp salt, spicy chao... The first day of opening was still sparse, but from the second day, the number of customers visiting and shopping was very large. In particular, the facility has connected with an agent in Khanh Hoa to distribute products long-term, helping us expand the market and promote the brand to consumers."
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| Handicraft products attracted many people's attention at the fair. |
In addition to the provinces, local businesses also take advantage of the opportunity to introduce their typical products. Ms. Doan Thi Thu Hang - Director of TH NATURE Trading - Service Company Limited (North Nha Trang Ward) said: "The company brings more than 20 lines of natural essential oil products and health care gifts. The fair is an opportunity for local businesses to demonstrate their creativity, approach customers and find new distribution partners."
According to Mr. Truong Van Tien - Director of Khanh Hoa Investment, Trade and Tourism Promotion Center, the fair is not only an opportunity for businesses to introduce products and promote their brands, but also an important bridge between manufacturers and consumers. After the first 3 days, it has shown clear attraction with a large number of visitors and positive feedback from businesses. This is a positive signal, affirming the effectiveness of trade promotion activities in the new context.
RED MOON
Source: https://baokhanhhoa.vn/kinh-te/202510/hoi-cho-thuong-mai-va-kich-cau-tieu-dung-khanh-hoa-nam-2025-tao-khonggian-ket-noi-va-xuc-tien-thuong-mai-72c0ede/
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