HOKA unites the runner community with the message Together We Fly Higher

Continuing the spirit of the global Fly Human Fly campaign, HOKA officially launched the Together, We Fly Higher series of activities in Vietnam. This is a community-based campaign to spread friendship, teamwork and emotions associated with sports, not only among professional athletes but also among sports lovers.

With the message Together, We Fly Higher, HOKA emphasizes the human-centered philosophy, encouraging each individual to overcome their own limits and break through to go further every day.

In Vietnam, the campaign was implemented through two outstanding activities that took place on July 19 in Ho Chi Minh City:

Workshop “Trail & Truth” - When running is a journey of self -discovery

Dedicated to the trail running community, the morning workshop took attendees through three special chapters:

The Champion Truth: the story of the enduring friendship between athlete Le Phuong Vy and her companion Chi Mai, behind the achievements in Vietnam's top trail races.

The event included a film screening and exchange, conveying the meaning of the message Together We Fly Higher and how HOKA accompanies the community.

The Sweeper Truth: shared from the perspective of the silent pack leaders, Smurf (Luong Do) and Thanh Duyen, who always follow the runner from behind and give unconditional support.

The Runner Truth: a journey of self-discovery with the HOKA team to find the trail running journey that's right for you.

Night Vibes - Run with music , live every moment

In the evening of the same day, the Night Vibes event took place at Sala urban area, attracting hundreds of participants. This was not only a night run but also a real “ sports party”, where runners were immersed in live music, delicious food and unprecedented experiences.

Runners shine in Night Vibes. (Photo: HOKA Vietnam)

More than a brand campaign, Together, We Fly Higher is HOKA’s commitment to connecting the community, inspiring and creating a playground for everyone to be themselves and live their passion for sports. HOKA’s journey in Vietnam will continue with many meaningful activities in the future.

HOKA's support received enthusiastic support from the running community in Ho Chi Minh City (Photo: HOKA Vietnam)

Source: https://tienphong.vn/hoka-gan-ket-cong-dong-runner-voi-thong-diep-together-we-fly-higher-post1764300.tpo