Cooperation to promote culture, sports and tourism on TikTok

On May 19, in Hanoi, the Department of International Cooperation, Ministry of Culture, Sports and Tourism and TikTok platform signed a Memorandum of Understanding on cooperation in communication and promotion of Vietnamese culture, sports and tourism on TikTok platform.

The content of the Memorandum of Understanding is the cooperation of the TikTok platform with the Department of International Cooperation in Vietnam's presence and activities at World EXPO exhibitions, first of all EXPO 2025 Osaka, Kansai, Japan, taking place from April 13 to October 13.

Through the support and coordination of TikTok such as building a program with the hashtag #vnworldexpo, inviting Vietnamese and international content creators to visit and produce content about the Vietnam Exhibition House... Images and videos about the Vietnam Exhibition House will be vividly and creatively conveyed and reach a wide audience at home and abroad. Since its inception, the Vietnam Exhibition House has always been considered one of the most favorite exhibitions of Japanese visitors at EXPO 2025.

Signing ceremony of "Memorandum of Understanding between the Department of International Cooperation and TikTok platform" (Photo: DO LAN PHUONG)

Some notable events in the coming time include: Exhibition "President Ho Chi Minh - Symbol of Peace and Friendship" (from May 23 to 25); Vietnam National Brand Week (May 26 to June 1); Quang Ninh Week at EXPO 2025 (June 3 to 6); Program to promote and advertise tourism in Quang Nam and Da Nang (June 9 to 11); Binh Phuoc Week at EXPO 2025 (June 13 to 16) ...

Ms. Nguyen Phuong Hoa, Director of the Department of International Cooperation, General Representative of Vietnam at EXPO 2025 expressed her hope that through the Vietnam Exhibition House and events, visitors will not only learn more about a beautiful, rich-in-identity Vietnam that is developing strongly in harmony with the world, but also be able to seek and successfully receive potential investment, business and cooperation opportunities introduced by representatives of Vietnamese localities and enterprises at EXPO 2025.

The Memorandum of Understanding is considered to open a new chapter in cooperation between the two sides, maximizing the potential of digital platforms in promoting, introducing and spreading cultural values, natural beauty and people of Vietnam, promoting the domestic tourism industry towards the goal of double-digit GDP growth, contributing to the rapid and sustainable development of the nation.

Source: https://nld.com.vn/hop-tac-quang-ba-van-hoa-the-thao-va-du-lich-tren-tiktok-196250519213033948.htm