“Businesses should leverage the cloud ecosystem to drive fast, instant collaboration and seamless omnichannel communication in the customer experience,” said Pham Gia Dan, Business Development Director of Infobip Vietnam.
Conversational Everything Blueprint meets the needs of the journey to build user experiences
Tonko Šarac, Market Development Director at Infobip, added: “Current trends show that customers are looking for quick, easy and useful ways to interact with the brands they care about on familiar channels. Brands need to start engaging with customers as soon as possible, through popular chat apps, whether for advertising, sales or customer support.
That’s why we’ve developed this blueprint. Following it will help businesses keep up with the trends and meet rising customer expectations. The conversational experience between customers and brands will be richer and more personal at all stages of the customer experience.”
Conversational Everything Blueprint addresses that need in the journey to build a user experience right from the first step of personalized communication. The blueprint helps businesses have two-way conversations with customers in advertising and media campaigns, thereby finding their interests and creating an impression in the communication experience.
Notably, Infobip uses a single platform for all customer chat support activities. This reduces staffing, training, and technology costs for businesses. Emphasizing the ability to support customer communication, Mr. Tonko Šarac said: "Switching to support tools may seem difficult and resource-intensive, especially for businesses that rely on traditional communication channels, but with Infobip's communication plan, that will not happen."
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