Jennie Blackpink helps Amore Pacific's stock price soar 6.67%

Jennie Blackpink brings high brand value to the brand she is an ambassador for. Photo: AllKpop.

Beauty brand AmorePacific - Hera has just renewed its contract with Blackpink's Jennie as their Global Ambassador for the sixth consecutive year.

The move is aimed at tapping into the superstar's immense popularity and influence, with the aim of furthering its growth and standing out in the competitive beauty market.

Following the announcement, Amore Pacific's stock price rose 6.67%. Hera expressed excitement about its continued partnership with Jennie, saying, "Jennie perfectly embodies the beauty philosophy and values that Hera represents, making her the ideal partner to help us connect with customers around the world ."

On the other hand, Hera plans to accelerate global business expansion with Jennie by introducing flagship products.

Hera’s partnership with Jennie began in early 2019, marking six years of successful advertising campaigns and brand representation. As Hera continues to grow its brand awareness and expand its global reach, the renewal of Jennie’s contract symbolizes both parties’ commitment to furthering the brand’s growth.

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