Attending the ceremony were Ms. ReBeca - Deputy Ambassador of the Embassy of New Zealand in Vietnam; Mr. Nguyen Mai Vinh Quang - Market Director of Zespri Vietnam; Ms. Trinh Thi Hong Loan - Chief of Office of the Vietnam Retailers Association; Mr. Phung Phuong Nam - Vice President of the Hanoi Association for Anti-Counterfeiting and Brand Protection; Ms. Nguyen Thi Quynh Nga - Deputy Secretary of the Party Committee, Vice President of the Hanoi Association of Small and Medium Enterprises.
Representatives of the importers include: Joybee Fruit Joint Stock Company, a joint venture of Joy Wing Mou Asia and An Minh Import-Export Trading Company Limited, with Mr. Antony Greenstein - Director of Joy Wing Mou Asia Company (Hong Kong Branch, China); Mr. Nguyen Hong Thai - Director of An Minh Import-Export Trading Company Limited and Mr. Pham Minh Phuc - Sales Director of JoyBee Fruit Joint Stock Company.
Speaking at the opening ceremony, Mr. Nguyen Mai Vinh Quang - Market Director of Zespri Vietnam shared that Zespri Kiwi has been present in Vietnam for 16 years and has been trusted by consumers, especially pregnant women and children, thanks to its high vitamin C content and consistent quality. The appearance of a new distributor - Joybee Company promises to help Kiwi fruit reach deeper into the market through both supermarket and wholesale distribution channels. Vietnamese consumers have gradually recognized the nutritional value and benefits of Kiwi fruit, especially for pregnant women and children. Kiwi consumption increased sharply during the Covid-19 pandemic due to its high vitamin C content, which helps support the immune system. In the Vietnamese market, in addition to supermarkets, the wholesale distribution channel is an extension to bring macrobiotic Kiwi fruit closer to consumers. Hopefully, the company will continue to receive support from distributors as well as the new distributor JoyBee in the 2025 crop season.
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| Mr. Nguyen Mai Vinh Quang - Market Director of Zespri Vietnam spoke at the event. |
Ms. ReBeca - Deputy Ambassador of New Zealand to Vietnam affirmed: “2025 is a special milestone, celebrating 50 years of diplomatic relations between Vietnam and New Zealand. Joybee's timely introduction of Zespri Kiwi to Vietnam not only contributes to diversifying the imported fruit market, but also demonstrates the commitment to strengthening economic and trade cooperation between the two countries. During his visit to Vietnam last February, the New Zealand Prime Minister met with businesses operating in the Vietnamese market, including the Zespri brand. This is one of the efforts to strengthen the cooperative relationship between the two countries. Ms. ReBeca highly appreciated the cooperative efforts of businesses here, which have further promoted the introduction of New Zealand products, especially Kiwi fruit, to the Vietnamese market."
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| Ms. ReBeca - Deputy Ambassador of New Zealand to Vietnam |
Also at the event, Mr. Antony Greenstein - Director of Joy Wing Mou Asia commented: “The large consumption capacity, as well as the progressive development of the retail system, makes the Vietnamese market one of the potential markets in Asia. Joy Wing Mou Asia is the world's leading company in the distribution of Zespri Kiwi, each year we import 20 million trays of Zespri Kiwi. We have carefully researched the potential market in Vietnam to choose partners in the distribution of fresh fruit products. An Minh Company - an import company in Vietnam with a supply chain spanning the whole country, understanding the domestic market and having a large import turnover has been our partner for more than 10 years. We believe that the joint venture of Joy Wing Mou and An Minh will create many advantages and great resonance for JoyBee, bringing success to the Zespri Kiwi distribution channel in the Vietnamese market, bringing delicious agricultural products closer to consumers.”
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| Mr. Antony Greenstein - Director of Joy Wing Mou Asia (Hong Kong Branch) - The world's leading company in Zespri Kiwi distribution output, JWM distributes 20 million trays of Zespri Kiwi each year. |
Mr. Nguyen Hong Thai - Director of An Minh Company expressed: “We are very proud that An Minh was chosen as an important partner in the joint venture with Joy Wing Mou Asia to make JoyBee the third official distributor of Kiwi Zespri in Vietnam. Joy Wing Mou Asia is the leading fruit trading group in Asia and the top 1 global Kiwi distribution company. An Minh is currently also a company with top 5 fruit import turnover nationwide with a branch system stretching from North to South, a partner supplying imported fruits to supermarkets, wholesale markets, and wholesale and retail customers nationwide. I believe that from the combination of the joint venture Joy Wing Mou Asia and An Minh, Joybee Company will inherit a lot of experience and advantages in the market. This is a great opportunity although there are still potential difficulties and challenges. But I believe that JoyBee will certainly have a solid foundation for development and is a good choice for partners to supply Kiwi Zespri products to consumers. Vietnamese consumers."
Mr. Thai said that in order to show gratitude to customers in the 2025 Kiwi season, in addition to support programs from the Zespri Kiwi brand, Joybee Company will have a policy of giving gold to the top 3 customers with the largest Kiwi consumption from Joybee, the program will be summarized and awarded at the end of the season.
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| Joint venture Joy Wing Mou Asia and An Minh, Joybee Company - official distributor of Kiwi Zespri Newzealand in the Vietnamese market. |
During the ceremony, the program of signing cooperation agreement in distributing Zespri Kiwi between Joybee and more than twenty agents and major customers took place enthusiastically. The agents and customers of the company all registered a large quantity of Kiwi to distribute for the whole season, with the determination to supply Zespri Kiwi products closer to Vietnamese consumers.
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| Signing ceremony of cooperation and distribution of Zespri Kiwi products for the 2025 crop season between Joybee Fruit Joint Stock Company and partners, agents, distributors, supermarket systems and convenience store chains. |
The first Zespri Kiwifruit container was then opened in front of a large audience. Guests were able to inspect the Kiwifruit trays, learn about the cold storage process and packaging standards that ensure the freshness of New Zealand kiwifruit is preserved.
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| Open Zespri Kiwi container. |
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| The first Kiwi trays were imported by JoyBee Company to the Vietnamese market. |
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| Customers and distributors visited and experienced Zespri Kiwi products at the event. |
In addition, the lucky draw program with many valuable gifts such as bladeless fans, high-end juicers... and Zespri Kiwi gift sets, brought a vibrant atmosphere to the event.
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| Customer won special prize at the event. |
The ceremony ended in an exciting atmosphere with a large number of guests attending. The reception of the first Zespri Kiwifruit container, combined with direct experience and gratitude to partners, not only opened a favorable 2025 crop season but also affirmed Joybee's position in the journey to spread "New Zealand Flavor" throughout Vietnam.
Source: https://baoquocte.vn/joybee-bat-tay-zespri-mo-loi-cho-kiwi-new-zealand-tien-sau-vao-thi-truong-viet-nam-312081.html
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