Connecting the community through the Identity Set celebrating the 130th anniversary of Son La province's establishment

In 2025, Son La province will celebrate 130 years of establishment and development (October 10, 1895 - October 10, 2025) - a special historical milestone, marking the journey from the mountainous region to the center of the Northwest region today. On this occasion, the 130th anniversary identity set in digital space was officially launched, becoming a bridge to spread the pride and solidarity of the ethnic communities.

Logo of 130th anniversary of Son La province.

After 130 years of construction and development, Son La has made memorable milestones: From the heroic epic of the steadfast resistance war, to the century-old hydroelectric project; from the transformation of commodity agriculture to the resilience of cultural and ecological tourism... Those achievements not only affirm Son La's position in the Northwest region, but also create inspiration, clearly depicted through the 130th Anniversary Identity - a cultural symbol that connects the community, arouses love for the homeland and the desire to reach far.

The identity set has just been approved and announced by the Organizing Committee of the Anniversary Ceremony, including: 130th anniversary logo; Facebook and Zalo avatars; outdoor billboards; promotional mascots printed on cloth bags, T-shirts, and keychains; a set of images associated with the culture of 12 ethnic groups of Son La province under the theme "Son La Girls"; a check-in model to promote the event...

Key chain with logo of 130 years of province establishment.

The highlight of the identity is the 130-year logo, which is delicately designed, rich in identity, and combines the typical motifs of Son La. The logo represents the inheritance and promotion of heritage over the 130-year journey, affirming the position, vision and development aspirations of the province in the future. This is the crystallization of history, culture and the spirit of innovation in the Western land of the Fatherland.

Officials and civil servants of Binh Thuan commune responded by changing their profile pictures with a photo frame to celebrate the 130th anniversary on Facebook and Zalo.

Mr. Pham Dai Phong, Deputy Director of the Department of Culture, Sports and Tourism, informed: In order for the Ministry to identify and promote the content of the propaganda to celebrate the 130th Anniversary of the founding of Son La province to have a strong influence on the whole society, the Department has sent an official dispatch to departments, branches, communes and wards; especially the media agencies to strengthen propaganda, calling for the response of cadres, civil servants, public employees, workers and people in both direct and online forms. At the same time, the Department sent notices to the Departments of Culture, Sports and Tourism of provinces and cities across the country, and press agencies to support the communication of the event's contents.

Sample of fabric bag printed with logo to promote the event of 130th anniversary of the province's founding.

From October 1, 2025, the identity set will appear synchronously on the electronic information portal/page, electronic boards, public screens of agencies and units, displayed on the homepage of Son La Electronic Newspaper, fanpages of the Newspaper and Son La Radio and Television... The image of the identity set will also spread strongly on social networking platforms, shared by many Son La people with pride towards the great anniversary of their homeland.

Youth Union members are excited about the identity set to celebrate the 130th anniversary of the province's founding.

Ms. Quang Thi Vin, Group 2, Chieng Coi Ward, excitedly shared: As a child born and attached to Son La for more than 60 years of my life, these days, I feel moved and proud when everywhere I see images and activities towards the event of the 130th anniversary of the province's founding. I am very impressed with the logo and the images of the identity system celebrating the 130th anniversary of the province's founding. These are truly visual images that promote and arouse the pride of the people of Son La.

Human Mascot Model for Event Promotion

The call for cadres, civil servants, public employees, workers and people to change their profile pictures with avatar frames to celebrate the 130th anniversary on Facebook and Zalo has created a strong wave of spread. In just the first days of implementation (from October 1, 2025), thousands of personal accounts have simultaneously changed their avatars. This is a clear demonstration of the appeal of the identity set and the event of the 130th anniversary of the province's founding. Each avatar change is a voluntary act, turning each user into a "brand ambassador", contributing to spreading the event's message quickly, beyond geographical boundaries.

Northwestern University students responded by changing their avatars to celebrate the 130th anniversary on their personal Facebook pages.

Lo Van Vinh, a senior student at Tay Bac University from Song Ma commune, shared his joy: My friends, including students from other provinces, also asked about the logo and the meaning of the 12 ethnic groups. Thanks to that, we have the opportunity to introduce Son La in a natural way, spreading the culture and pride of our homeland to everyone.

Appearing synchronously from real life to digital space, the Identity Set for the 130th Anniversary of Son La Province is contributing to creating a strong wave of spread, connecting the community in pride and solidarity. Each avatar change, each shared image, each symbol present on the streets or social networks is an affirmation: Son La people always look back to their roots, respect history, and are ready to continue the new journey, join hands to build their homeland to be more and more prosperous and beautiful, becoming a bright spot of the Northwest region.

Source: https://baosonla.vn/van-hoa-xa-hoi/ket-noi-cong-dong-qua-bo-nhan-dien-chao-mung-130-nam-thanh-lap-tinh-son-la-apxzey3NR.html