Explore cultural tourism in your own way

In recent years, Thanh Hoa cultural tourism has increasingly affirmed its attraction to domestic and international tourists. The diversity and uniqueness of each destination has contributed to creating this attractive tourism product. However, to make the discovery of Thanh Hoa cultural tourism more meaningful and complete, tourists need to choose a suitable destination and approach it in the way they want.

Explore cultural tourism in your own way Tourists learn about the historical relic site of Nua Temple - Am Tien (Trieu Son) through the Smart Travel application.

We had the opportunity to meet Mr. Le Hong Quang (Vinh Phuc province) at Thanh Hoa Provincial Museum on a late autumn day in 2023. Although he is over 60 years old, Mr. Quang still regularly travels with his friends to explore the culture of regions across the country. Mr. Quang said: "If you want to learn about the culture and history of the locality, the first destination you should not miss is the Provincial Museum". However, according to Mr. Quang, instead of registering for a tour with a travel agency, he always chooses to travel independently with a few friends who share the same interests and passion for exploring culture.

“We find it very interesting to explore cultural tourism on our own, without being constrained by a predetermined schedule. Due to our limited health, our trip can be more proactive in terms of schedule and destination. Moreover, during the trip, we can freely exchange and discuss with each other about the destination without fear of affecting others. Coming to Thanh Hoa Provincial Museum this time, we witnessed with our own eyes a local museum with a large, diverse and rich number of artifacts and collections. In particular, here, along with the explanation work, we can scan QR codes to proactively learn about the artifacts. The tour left us with many good impressions and pride in the achievements of the Party Committee and People of Thanh Hoa province over the years,” Mr. Quang shared.

It can be seen that independent travel and traveling in groups is no longer a trend for young people but has attracted a large number of tourists of different ages. Meanwhile, many people believe that exploring cultural tourism requires flexibility in time, suitable for their needs so that they can "nurture" their emotions and receive cultural values in the most natural way.

According to information from Thanh Hoa Provincial Museum, in recent years, along with group visitors from agencies, units and visitors from travel agencies, the source of individual visitors traveling in small groups or individually has tended to increase. If in 2023, the number of individual visitors only accounted for about 10%, in 2024 it accounted for about 20% of the total number of visitors. In particular, the focus is on groups of experts, international visitors or people who love culture and history. In particular, during thematic exhibitions, organizing old Tet spaces at the Provincial Museum, this type of visitor can account for up to 60% of the total number of visitors.

It is known that on the occasion of the Lunar New Year of Giap Thin 2024, along with displaying the space of the old Tet, the Provincial Museum will organize a space to experience the traditional incense making profession and introduce the dragon image on the antiques at the museum. Thereby bringing attractive experiences to serve the people and visitors when coming to the Provincial Museum.

Grasping the needs of people and tourists, in recent years, most cultural tourism destinations in the province have promoted the application of digital technology in the interpretation work such as: Ho Dynasty Citadel Cultural Heritage (Vinh Loc), Lam Kinh Historical Relic Site (Tho Xuan), Nua - Am Tien Temple Historical Relic Site (Trieu Son)... Accordingly, with just a smartphone with internet connection, tourists can proactively explore and learn about destination information in their own way. Along with that, travel agencies in the province also focus on promoting the development of service combo packages and diversifying tour programs specifically for individual groups.

Mr. Le Van Son, a cultural and social officer of the People's Committee of Nua town (Trieu Son), said: “The number of tourists coming to the Nua - Am Tien Temple Historical Relic Site has increased in recent years. In 2023 alone, the relic site welcomed 25,000 visitors. In fact, there are tourists who are very knowledgeable about the destination as well as the history and culture of the land, but there are also many tourists who do not have information about the relic site. Meanwhile, along with group visitors and associations, the number of individual visitors to the relic site is relatively large. Therefore, the deployment of the Smart Travel application has helped tourists to be more convenient in the process of visiting and learning about the destination."

Thanh Hoa has 1,535 historical and cultural relics, scenic spots and a diverse and rich treasure of intangible cultural heritage. Accordingly, cultural tourism is identified by the province as one of the key products, an endogenous strength for sustainable development and promoting the brand "Thanh Hoa Tourism - Four Seasons of Fragrance". Therefore, tourists can choose to explore Thanh Hoa cultural tourism according to the tour schedule of travel agencies or on their own as they wish. And a complete cultural tourism discovery trip in their own way will help tourists feel more clearly about a Thanh Hoa with a strong identity.

Article and photos: Hoai Anh

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