It must not only be accurate but also relatable to the public.

On August 30th, the University Medical Center of Ho Chi Minh City (UMC Hospital) organized the 6th workshop in the series "Building and Developing Communication Skills for Healthcare Professionals to Create Social Impact" with the theme "Ideas to Impact: Creating and Implementing Healthcare Communication Content".

The workshop attracted many healthcare professionals and representatives from various healthcare facilities nationwide, who exchanged ideas and gained a deeper understanding of the importance of creating healthcare content, as well as effective methods for conveying information accurately, comprehensibly, and impactfully to the public.

In her opening remarks, Ms. Do Thi Nam Phuong, Head of the Communication Center of the University Medical Center of Ho Chi Minh City, stated that in the age of information overload on digital platforms, conveying health messages requires not only accuracy but also closeness and understanding of public needs. Health communication cannot simply stop at providing scientific information; it needs to convey that information through stories that can touch the hearts and minds of listeners.

Dr. Do Thi Hoang Mai (center), writer Quach Le Anh Khang (far left) pose for a photo with Ms. Do Thi Nam Phuong at the program.

Ms. Nam Phuong also emphasized that creativity in medical content communication is not about changing the fundamental nature of knowledge, but about finding new and innovative ways of presentation that make it easier for people to understand.

Dr. Do Thi Hoang Mai, a lecturer in the Digital Marketing program at RMIT University Vietnam, shared insights on applying modern communication principles in the healthcare field, emphasizing that content and context must be closely linked to the emotions and psychology of the information recipient. Authenticity in messaging is key to building trust and creating an emotional connection between patients and healthcare facilities.

In addition, Dr. Hoang Mai also presented the "Customer Centricity" model – putting the customer at the center – and how to apply this model to healthcare communication. This model requires doctors and nurses to understand the needs, concerns, and habits of the people in order to create messages that are not only medically accurate but also culturally and socially relevant to the recipients.

Dr. Hoang Mai emphasized the importance of leveraging technology and data to more effectively reach and monitor patients, ensuring that the information conveyed is consistent with the healthcare organization's brand positioning, thereby strengthening public trust and credibility.

Dr. Hoang Mai interacts with guests.

Writer Quách Lê Anh Khang, communications manager at Red Communications Co., Ltd., provided a practical perspective on the challenges healthcare professionals face in conveying health messages on social media platforms.

Vietnamese writer Anh Khang shared that, although social media is a powerful tool for spreading information, it also creates an environment easily disrupted by misinformation and unofficial sources. A lack of focus and reduced critical thinking skills when accessing short pieces of information on social media have led to a trend of self-diagnosing illnesses based on unsubstantiated content.

Vietnamese writer Anh Khang urged healthcare professionals to be more proactive in building and maintaining a health communication ecosystem on social media, where accurate and verified health information can be easily accessed by the public. He also recommended applying the "Rule of 3" in message delivery – a method that simplifies and streamlines content, making it easier for the audience to remember the key points. Anh Khang further emphasized the importance of controlling body language during communication, as confident and professional expressions can enhance audience trust and attention to the message being conveyed.

The seminar series will continue with the 7th session, themed "Positioning and Branding in the Healthcare Industry," scheduled to take place at 2 PM on September 6th at the University Medical Center of Ho Chi Minh City.

Source: https://thanhnien.vn/truyen-thong-y-te-khong-chi-chinh-xac-ma-con-phai-gan-gui-voi-cong-chung-185240831131428245.htm