Halloween is becoming a major tourist season for some haunted destinations.
According to Skift, According to a news site that provides research on the tourism market, Halloween no longer only takes place on one night as before, but has become a tourist season that attracts visitors from late September to early October every year.
The demand for on-site events and haunted attractions is driving significant visitor spending.
In the US, the National Retail Federation (NRF) said many people are participating in Halloween-related activities, including travel.
In cities from Savannah to New Orleans, and further afield to the cobblestone streets of Edinburgh and Prague, the economic impact of ghost tourism is undeniable. Ghost tours and paranormal events now account for up to 20% of local tourism revenue.
Salem, Massachusetts, known for the infamous Salem witch trials of 1692, is one of the cities with the most bookings for Halloween, according to data from the booking platform Airbnb.
Also according to Skift , travel spending this Halloween is expected to skyrocket to 12.2 billion USD - a strong rebound in holiday participation that exceeded pre-pandemic levels.
According to a recent report by World on Holiday, hotel bookings for Halloween are up 73% year-over-year, driven primarily by families.
Solo travelers are also traveling more this time of year, with bookings up 59% compared to last year.
In Asia, the carnival did not originate here, but this region witnesses the scale of the event and the number of interested visitors no less than Western countries.
In Japan, people and tourists do not ask for candy or visit haunted houses, but instead organize parties, dress up, and drink alcohol. South Korea also has a similar way of celebrating Halloween, but from 2023 to now, the organization has been somewhat more discreet after the brutal stampede in 2022.
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