The first Vietnamese Fruit Festival was held in Beijing.

For the first time, Vietnam organized a fruit festival in China with the theme "Vietnamese Fruits - Delicious in Four Seasons" at Tan Phat Dia Agricultural Products Distribution Center.

"Vietnamese Fruits - Delicious in Four Seasons"

The Ministry of Industry and Trade will co-ordinate with the Ministry of Agriculture and Rural Development to organize the first Fruit Festival in Beijing, with the cooperation of the Vietnamese Embassy in China. Vietnam Fruit and Vegetable Association and Chinese partners.

The event is expected to take place from September 29-30, with the participation of many large agricultural enterprises in Vietnam and professional associations. agricultural industry, importer, supplier of China.

With the theme "Vietnamese Fruits - Four Delicious Seasons", the Festival will be one of the important trade promotion events with the Chinese market for fresh fruits and vegetables and processed products from fruits and vegetables that have been officially imported into China.

For the first time, the Vietnam Fruit Festival was held in the Chinese capital Beijing.

The festival includes a national pavilion covering an area of 200 - 500 square meters at the Xinfadi Agricultural Products Distribution Center, Fengtai District, Beijing. This is the largest fruit wholesale market in Beijing, distributing all kinds of fruits from around the world officially imported into China.

The center not only serves the needs of more than 22 million people in the capital Beijing but also neighboring localities such as Hubei, Tianjin... The center gathers many prestigious and large-consumption fruit distribution enterprises in China, equipped with cold storage infrastructure, modern transportation and preservation equipment for fresh fruits.

The promotional message for Vietnamese fruits "Vietnamese fruits - Four seasons of deliciousness" is transcribed into Sino-Vietnamese as "Vietnam water fruit - Four seasons of deliciousness", with the intention of promoting the class of Vietnamese fruits that are delicious all year round, with a distinctive flavor compared to fruits that are not grown in the specific climate and soil like in Vietnam.

Within the framework of the Festival, there will be direct trading activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and seminars on the export potential of Vietnamese fruit.

China is a major trading partner of Vietnam's agricultural industry.

For many years, China has been Vietnam's largest trading partner. The total two-way trade turnover between Vietnam and China accounts for 1/4 of Vietnam's total import-export turnover with the world . In the opposite direction, Vietnam is one of China's largest trading partners with the world and is China's largest partner in ASEAN.

Vietnam's fruit and vegetable export value in the first 6 months of 2024 reached 3.33 billion USD, an increase of 24.3% over the same period in 2023. Of which, the export turnover of Vietnamese fruits and vegetables to China reached 2.1 billion USD, accounting for 64% of the total export turnover, with many products and brands having a solid position in China, favored by consumers.

The event aims to promote trade of Vietnamese agricultural products that have been officially imported into China.

However, in recent times, Vietnamese fruits have mostly been exported through border trade, informal trade and directly to the southern provinces of China that border Vietnam such as Guangxi and Yunnan. To develop sustainable exports and gain higher value, and penetrate deeper into the Chinese market, Vietnamese fruit exports need to shift strongly to official trade combined with image and brand promotion.

Beijing, as the capital, political , economic and cultural center of the country, is a high-value and high-demand market. Organizing the Fruit Festival in Beijing to promote the brand and image of delicious and nutritious tropical fruits of Vietnam will attract the attention and participation of many Chinese and international businesses.

This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote their brands and images of typical fruit products, as well as to find customers and increase trade activities. This event will open up the basis and experience in organizing specialized festivals more frequently not only in Beijing but also in the central and northern regions of China to connect and expand the export of Vietnamese fruit to this market.

Currently, Vietnam has 14 agricultural products allowed to be officially exported to the Chinese market, most of which are fruits such as dragon fruit, longan, rambutan, mango, jackfruit, watermelon, banana, mangosteen, lychee, passion fruit and durian.

According to Mr. Nguyen Quang Hieu, Deputy Director of the Plant Protection Department, the Department has completed the documents to prepare for signing the protocol on exporting frozen durian to the Chinese market; and is speeding up the process of opening the market for fresh coconuts. This will be a good opportunity to increase the market share of Vietnamese agricultural products in this country of a billion people.

Source: https://baoquangninh.vn/lan-dau-tien-le-hoi-trai-cay-viet-nam-duoc-to-chuc-tai-bac-kinh-3317711.html