Spreading Vietnamese cultural values in the digital environment

The Ministry of Culture, Sports and Tourism launched the "Identity" contest to learn about the industry's 80-year tradition.

This is a practical activity to celebrate the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025) and the 80th anniversary of the Cultural Sector's Traditional Day (August 28, 1945 - August 28, 2025).

The contest consists of two main contents:

Vodcast “Identity Dialogue”: Creative competition, encouraging contestants to produce short videos (vodcasts) sharing experiences, stories and unique perspectives on topics related to Vietnamese cultural identity. This will be an open forum where traditional values intersect with contemporary cultural life.

“Understanding Identity” Test: Focuses on knowledge of history, culture, art, tourism and Vietnamese people while introducing outstanding achievements of the Cultural sector over the past 80 years, helping participants consolidate and expand their understanding.

The special feature of the “Identity” contest is the scoring mechanism based on community interaction through views, likes, comments and shares. The more attractive and widespread the work is, the higher the chance of winning.

Speaking at the launching ceremony, Mr. Chu Tien Dat, Chairman of the Board of Members of VTC Multimedia Corporation emphasized: In the context of deep international integration and the explosion of media platforms, preserving national identity is not only a task but also a sacred mission. The digital environment, with its power to spread, is a powerful tool to approach, renew and promote Vietnamese culture to millions of young people at home and abroad. From photos, short videos to stories shared on social networks, this has become a new cultural space for the young generation. Digital media is like an extension, a bridge to bring the thousand-year-old cultural values of Vietnam into harmony with modern life, spreading to international friends.

The Organizing Committee representative informed about the contents related to the Identity contest.

The “Identity” contest is a movement, an inspirational call for young people. The goal is to encourage them to absorb, create and promote Vietnamese culture, telling Vietnamese stories in the language and style of the digital age. The Organizing Committee expects new perspectives, inspiring stories and youthful, attractive expressions of the traditions of the Culture, Sports and Tourism sector.

With the core message “Let Vietnamese cultural identity spread strongly in the digital environment”, the contest expects young people to become a force to inspire, absorb and preserve national cultural identity in the digital space. This is a method of educating, honoring and spreading core cultural values to all classes of people, especially the young generation, while contributing to promoting the image of the country and Vietnamese people to the world.

The contest is expected to become a media highlight with great influence, arousing the love and need to learn about national culture on digital platforms. The application of artificial intelligence helps this playground become modern, fair and objective.

Participants are all Vietnamese citizens and foreigners living, studying and working in Vietnam, regardless of age, gender or occupation.

Contestants submit entries online at the official website www.bansac.vn.

Vodcast submission period is from August 15, 2025 to August 25, 2025.

Voting for the vodcast and knowledge contest will take place from August 28, 2025 to September 6, 2025.

Detailed rules and entry instructions are posted on the contest website.

NGOC LIEN

Source: https://nhandan.vn/lan-toa-gia-tri-van-hoa-viet-nam-trong-moi-truong-so-post900995.html