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LG launches first product display and experience space in Vietnam

Báo Thanh niênBáo Thanh niên29/12/2023


This is LG's first product experience center in the Vietnamese market, opening up opportunities for users to access advanced technology devices in LG's 'massive' home appliance ecosystem.

LG ra mắt không gian trưng bày và trải nghiệm sản phẩm đầu tiên tại Việt Nam- Ảnh 1.

In the “The Solution of Good Life” area, users can fully grasp information about product lines and thoroughly understand LG's superior technologies.

"Another Saigon" is divided into 4 exhibition and experience spaces with different themes but with the same goal of using LG's leading technologies to spread the inspiration of green, healthy and sustainable living but no less modern and trendy. This orientation was clearly shown in the first lobby area called "Hello, LG", where the company introduced an overview of the journey to build a sustainable future based on the ESG operating principles (Environment - Environment, Social - Society and Governance - Corporate Governance) of LG Electronics.

Mr. Song Ikhwan - General Director of Business and Marketing said: "LG always aims to support users to establish a good life with effective support from the ecosystem of smart devices. Besides constantly researching, improving and launching new technology solutions, LG wants to increase opportunities for users to access and experience products. This is also the reason why we introduce 'Another Saigon' - one of LG's steps on the journey to bring a better life every day to Vietnamese people".

In addition, this area is also a space for customers to experience smart clothing and shoe care devices with LG Styler, LG Styler ShoeCare and LG ShoeCase - high-end products aimed at a comfortable and convenient life.

LG ra mắt không gian trưng bày và trải nghiệm sản phẩm đầu tiên tại Việt Nam- Ảnh 2.

A space dedicated to those who want to experience LG's top entertainment screen devices.

The "Curation of Good Life" area is where the LG Objet premium collection that LG has recently launched is displayed and introduced, along with unique devices that have never been introduced in the Vietnamese market. Inspired by the creation of spaces in the home that are both familiar and highlight their own purposes, customers can experience a series of LG home appliances with a variety of unique functions. From the kitchen area with ovens, dishwashers or multi-function faucets, to the living room area with air purifiers, vacuum cleaners and not to be missed is the laundry area with washing machines as well as smart shoe care cabinets.

In addition, LG also opens up opportunities for young people to try out exciting games provided by VNGGames - another partner of LG in the "The Friend of Good Life" area, where everyone can freely play games on LG Gaming screens and professional team-supporting devices.



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