Linking sustainable tourism development

Promoting the advantages of natural landscapes and national cultural identity, developing community tourism, Muong La district encourages households to invest in homestays, renovate the landscape with a scale of 3 hotels, 31 motels, homestays, 2 community tourism spots; creating jobs for over 100 direct workers, more than 300 indirect workers. Since the beginning of the year, the district has welcomed nearly 140,000 visitors, including 700 international visitors, with total revenue estimated at 48.8 billion VND.

A corner of Nam Nghep village, Ngoc Chien commune, Muong La district.

Chieng San Ecotourism Cooperative, Nong Luong village, Chieng San commune was established in February 2024 with 7 members. The cooperative invested more than 2 billion VND to renovate Tat Pha waterfall, upgrade more than 1 km of road to the waterfall, build a dam; repair houses, food service facilities; release fish at the foot of the dam, raise goats to create landscape. Mr. Cam Van Luan, Director of the Cooperative, shared: Households investing in tourism development, after more than 1 year of operation, now attract quite a lot of tourists on holidays and weekends.

In Nam Nghep village, Ngoc Chien commune, in October 2024, Nam Nghep Cooperative was established to help Mong people exploit cultural values ​​and tourism potential. After nearly 8 months of operation, the Cooperative and local people have built 18 tourism products, such as: Mountain climbing, cloud hunting, hawthorn flower viewing, azalea flower viewing... contributing to diversifying tourism services. Mr. Thao A Vang, Director of the Cooperative, said: Currently, the Cooperative has 10 members, 3 homestays, welcoming 20 guests/homestay per day. The Cooperative is mobilizing more households to participate in community tourism, landscape improvement, and homestay model expansion. At the end of the 2025 hawthorn flower season, the Cooperative organized an introduction of 4 local specialties, including: hawthorn apple tea, wild honey, hawthorn apple wine and indigenous herbs.

Tourists experience Floating House in Muong Trai, Muong La district.

Since joining the Nam Nghep Cooperative, Mr. Khang A Nha, a shy farmer, has become active, enthusiastic and eager to learn. He is in charge of communications for the Cooperative, a tour guide for experience tours and a member of the village's motorbike taxi team. Mr. Nha shared: Joining the Cooperative, we have been given opportunities by the Party Committee and government to study and train in community tourism skills. Now, the tours attract a large number of tourists. That is the motivation for us to continue developing community tourism, attracting tourists, increasing income for households, and building the village more and more prosperous.

In Phieng Hua La village, Muong Trai commune, some households have invested in developing tourism to experience the Son La hydroelectric reservoir. Muong Trai floating house area is designed with bamboo and thatched roofs, creating a feeling of closeness to nature. The unit is equipped with a motorboat carrying 15 people, linked with 3 tourist boats with a capacity of 15-30 guests/trip... In 2024, Ms. Lo Thi Chuong's household built a community guesthouse with 2 private rooms, 1 dormitory room, serving 20 guests/day. Ms. Chuong said: To attract tourists, the facility links with aquaculture households, boat owners and provides a full package of resort services, yachts, cuisine , and cultural exchanges. Since 2024, we have expanded promotion through online channels and booking services, thanks to which the number of domestic and foreign visitors has increased day by day.

Tat Pha Waterfall, Nong Luong village, Chieng San commune, Muong La district.

Ms. Mua Thi Sinh, Vice Chairman of Muong La District People's Committee, said: Supporting cooperatives, cooperative groups and people to promote tourism products, Muong La district has built and maintained Muong La tourism website, linked with Son La tourism website; applied information technology, social networks in tourism promotion; organized professional training for household owners and tourism workers; fostered arts, selected special performances to serve tourists. At the same time, restored and maintained many traditional festivals, such as: New rice celebration ceremony, Hawthorn flower festival of Ngoc Chien commune, Pang A festival of La Ha ethnic group, Nang Han festival of Muong Trai commune...

Implementing the Tourism Development Project for the period 2020-2025, Muong La district focuses on promoting, developing and linking, building ecological and cultural tourism products. Encouraging infrastructure investment, improving the quality of human resources and state management; promoting the development of green agriculture associated with tourism; linking to build and create unique and different tourism products on the basis of promoting the existing potential and advantages of the locality, with the goal of making tourism a strong and spearhead sector, contributing to promoting the local socio-economic development.

Source: https://baosonla.vn/kinh-te/lien-ket-phat-trien-du-lich-ben-vung-wV13xTBNg.html