Man City has a record sponsorship deal.

Manchester City are close to finalizing a shirt sponsorship deal extension with Puma, increasing its value from £65 million to £100 million per year.

The new sponsorship deal between Manchester City and Puma is a significant milestone in the club's commercial development strategy.

According to The Guardian , this is a record-breaking sponsorship deal in the history of English football. This new agreement not only strengthens the club's financial position but also reflects the significant growth of the Manchester City brand in the global market, as they prepare for the ambitious 2025/26 season.

Manchester City's sponsorship deal with Puma, which began in 2019 at £65 million per year, has been extended with a significant increase to £100 million per year. This agreement, which runs until 2032, will allow Manchester City to surpass rivals such as Manchester United (£90 million per year with Adidas) and Chelsea (£75 million per year with Nike) to become the club with the most valuable kit sponsorship deal in the Premier League.

In addition, sponsorship deals include performance-based bonuses, such as winning the Premier League or Champions League, which can push the total value to over £110 million per year.

This sponsorship deal will help Manchester City strengthen their finances to compete in the 2025 summer transfer window, as they are targeting players such as James Trafford (Burnley) and Diogo Costa (Porto).

According to Sport Business , Manchester City's commercial revenue increased by 15% in 2024, largely thanks to major sponsorship deals and success at the 2025 FIFA Club World Cup. This sponsorship deal also helped Manchester City comply with UEFA and Premier League financial regulations, especially in light of their previous investigation into Financial Fair Play (FFP) violations.

Source: https://znews.vn/man-city-co-hop-dong-tai-tro-ky-luc-post1571329.html