Man City has record sponsorship deal

Manchester City are close to signing a new shirt sponsorship deal with Puma, increasing the value from £65m to £100m a year.

Manchester City's new sponsorship deal with Puma is a major milestone in the club's commercial development strategy.

According to The Guardian , this is a record sponsorship deal in English football history. This new deal not only strengthens the club's financial position but also reflects the remarkable growth of the Manchester City brand in the global market, as they prepare for the 2025/26 season with great ambition.

Manchester City's £65m-a-year sponsorship deal with Puma has been extended to a whopping £100m-a-year, which runs until 2032, and will see Manchester City overtake rivals Manchester United (whose £90m-a-year deal with Adidas) and Chelsea (whose £75m-a-year deal with Nike) as the Premier League's most valuable kit sponsor.

In addition, sponsorship deals include performance-dependent bonuses, such as winning the Premier League or Champions League, which could push the total value to more than £110m a year.

This sponsorship deal will help Manchester City strengthen their financial resources to compete in the 2025 summer transfer window, when they are targeting targets such as James Trafford (Burnley) or Diogo Costa (Porto).

According to Sport Business , Manchester City's commercial revenue increased by 15% in 2024, largely thanks to major sponsorship deals and success at the 2025 FIFA Club World Cup. This sponsorship deal also helps Manchester City comply with UEFA and Premier League financial regulations, especially in the context that they have been investigated for violating Financial Fair Play (FFP) regulations.

Source: https://znews.vn/man-city-co-hop-dong-tai-tro-ky-luc-post1571329.html