Masan Group has been listed in the Top 50 best listed companies in Vietnam for the 9th year.

Masan Group has just been honored by Forbes Magazine in the Top 50 Best Listed Companies in Vietnam. This is the 9th consecutive year that Masan has been on this list. In 2021, Masan Group and its member companies have also continuously appeared in many prestigious rankings and awards at home and abroad. This once again affirms the outstanding business results and sustainable development strategy of one of the largest private economic groups in Vietnam.

The Top 50 Best Listed Companies are evaluated by Forbes Vietnam according to Forbes' ranking method applied globally, taking into account the specific factors of the Vietnamese market, based on the following criteria: compound growth rate of revenue, profit, ROE, ROC and EPS growth in the period 2016-2020. This unit conducts qualitative research to assess the sustainable development of enterprises: the company's position in the industry, source of profit, quality of management, industry development prospects, etc.

Recently, for the first time, Masan Group was recognized as the leading enterprise in the Community Initiative category at the 2021 Asia Pacific Excellence and Sustainability Awards (ACES). Vietnam Report ( VNR ) also honored Masan Group in the Top 5 Largest Private Enterprises in Vietnam.

A series of Masan's member and affiliate companies such as WinCommerce, Masan Consumer Holdings, Masan MEATLife, Vinacafe Bien Hoa, Phuc Long are in the TOP 10 Reputable Retail, Food - Beverage Companies in 2021 according to VNR. Masan High-Tech Materials was honored in the Top 100 Sustainable Enterprises in 2021 and is a typical representative of Vietnam selected by the Ministry of Natural Resources and Environment to be nominated for the "ASEAN Minerals" Award.

WinCommerce restructuring strategy for “sweet fruit”

In 2021, the Covid-19 pandemic created unprecedented challenges for all aspects of economic and social life. As the leading consumer and retail group in the country, Masan Group has focused all resources to ensure the supply chain and timely delivery of goods to people nationwide.

Making efforts to "overcome the wave" of the pandemic, in the first 9 months of 2021, Masan Group's net revenue reached VND 64,801 billion, up 16.5% compared to VND 55,618 billion in the same period last year. Most of Masan Group's business segments recorded strong revenue growth. Specifically, Masan Consumer Holdings increased by 14.3%; Masan MEATLife increased by 32.8% and Masan High-Tech Materials increased by 89.3%.

Q3/2021 is the first quarter that WinCommerce (formerly VinCommerce) has positive after-tax profit allocated to shareholders, after 7 quarters since being acquired by Masan. This is an important "sweet fruit" in WinCommerce's restructuring strategy, creating a foundation for Masan to take strategic steps in the Vietnamese consumer - retail market.

Mini-mall store model attracts customers

At the 2021 General Meeting of Shareholders, Mr. Danny Le - General Director of Masan Group said that, not stopping at the retail model providing pure necessities, Masan's vision is to build a "Point Of Life" platform to meet the needs of necessities, finance, healthcare, digital services, education, entertainment... These areas currently account for 80% of consumers' budgets. This will be a seamless platform from "offline" to "online" to help customers enjoy the same superior experience whether sitting at home or shopping at stores.

Accelerating the construction of the “Point Of Life” platform, Masan has continuously attracted foreign investment capital and expanded cooperation with leading Vietnamese enterprises. Recently, Masan and SK Group signed an agreement to acquire shares of The CrownX (a Consumer - Retail platform owning Masan Consumer Holdings and WinCommerce) for a total cash value of 345 million USD, of which SK Group invested 340 million USD. In addition to SK Group, in May 2021, a group of investors, including Alibaba and Baring Private Equity Asia, invested 400 million USD to acquire 5.5% of The CrownX shares.

On the Vietnamese side, in May 2021, Masan acquired 20% of Phuc Long Heritage Joint Stock Company, testing the Phuc Long kiosk model at VinMart+. In September 2021, Masan continued to acquire 70% of the shares of Mobicast Joint Stock Company - the owner of the Reddi mobile network, initially "encroaching" into the telecommunications sector. This group also cooperated with Techcombank and Phano Pharmacy to integrate financial services and pharmacy counters into VinMart+ stores (to be renamed WinMart+ in the near future).

Masan has piloted mini-mall stores in Hanoi and Ho Chi Minh City. Here, customers can buy necessities (VinMart+), make financial transactions (Techcombank), enjoy tea and coffee (Phuc Long), buy pharmaceuticals (Phano Mart) and use digital services (Reddi mobile network) all at one location. In addition, by the end of November, more than 300 Phuc Long kiosks had been integrated into VinMart+ in 13 provinces and cities.

According to Masan, mini-mall stores help consumers save time while still enjoying high-quality products and services. This is especially suitable for busy urban lives, where the middle class is growing rapidly. Mini-mall stores also allow Masan to expand its potential customer base. While WinMart+ customers are mainly housewives, Techcombank, Phuc Long, Phano, and Reddi mobile network are for all ages and genders. Especially young customers who are willing to experiment with new consumer trends.

VCSC has just issued positive recommendations on the prospects of Masan Group (HOSE - MSN) shares. Accordingly, the target price of MSN shares is determined at VND 186,000. This reflects the confidence of investors and financial institutions in the "Point Of Life" platform as well as the sustainable development strategy of this Group.

Source: https://www.masangroup.com/vi/news/masan-news/Masan-Group-ranked-among-Top-50-listed-companies-for-9th-year.html