As the first chilled meat brand in Vietnam to meet European standards, MEATDeli by Masan MEATLife is redefining quality standards for the food industry.
Shaped with chilled meat brand
Masan MEATLife Joint Stock Company (MML) is one of Vietnam's largest enterprises in the branded meat value chain, focusing on improving productivity in Vietnam's animal protein industry through efficient operations, nationwide coverage and a superior supply chain thanks to cooperation with market leading partners across the entire value chain.
Starting out as a leading animal feed company in Vietnam, Masan MEATLife has completed its transformation into a branded meat business under the consumer goods model. Masan MEATLife is the first company in Vietnam to successfully launch the chilled pork and chicken brand "MEATDeli" using processing technology that meets European standards.
The factory's production line and technology are the most modern systems and meet European standards.
With the goal of serving millions of Vietnamese family meals, Masan MEATLife constantly innovates with a diverse product portfolio, bringing to the market pork, chicken, and processed meat products, meeting all essential needs of consumers. This enterprise sets a mission to bring to Vietnamese consumers meat products (pork, chicken) with traceable origin, quality, and reasonable prices in the meat market worth the equivalent of 15 billion USD.
Since 2022, the company has successfully transformed and restructured. To date, Masan MEATLife has completed the integration of the chicken meat platform into the overall business strategy of the animal protein industry in Vietnam through the development of the MEATDeli clean chicken brand, 3F fresh chicken and entering the traditional chicken market through the launch of the LaChanh Delicious Chicken product.
Focusing on developing the processed meat segment, Masan MEATLife has comprehensively cooperated with Masan Jinju Joint Stock Company to expand the business of high - value processed meat products, in order to promote revenue and profit growth.
With a variety of products from pork to poultry, Masan MEATLife products are available at thousands of points of sale in Hanoi , Ho Chi Minh City and surrounding areas with a customer base of up to millions of people. Products are distributed at supermarket systems Winmart, Winmart+, Co.opmart, Co.opXtra, BigC, other supermarket systems, MEATDeli stores and food agents.
The chicken meat processing and packaging factory belongs to the MASAN Group Meat Processing Complex, located in Dong Van 4 Industrial Park, Ha Nam Province, operated by MASAN MEATLife. The factory has been in operation since February 2022 with the pride of being one of the important links of MASAN MEATLife in the mission chain of bringing fresh, nutritious animal protein at reasonable prices to each and every Vietnamese family meal.
Unique business model
Masan MEATLife possesses a unique business model to unlock the potential of the animal protein value chain in Vietnam. Currently, Masan MEATLife's meat business platform includes a pork business platform and a chicken business platform developed through fresh meat products.
Typically, pork with the MEATDeli clean meat brand and chicken including MEATDeli Fresh Chicken and 3F Fresh Chicken, LaChanh Delicious Chicken and processed meat, such as banana leaf sausage, head cheese, green chili pork sausage, fried sausage and especially the product "Oak smoked sausage" - a product born from the resonance of increasing economic value and optimizing operations of Masan MEATLife with Masan Jinju Joint Stock Company.
To do this, we have invested heavily in activities including: strong brands, innovation, distribution systems, state-of-the-art manufacturing plants and most importantly, human resources.
Source: https://danviet.vn/masan-meatlife-va-hanh-trinh-dinh-hinh-thi-truong-thit-mat-20241230112404402.htm
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