New Peugeot 3008 & New Peugeot 5008 upgraded version: Continuing the 215-year journey of French brand heritage

New Peugeot 3008 and 5008 have just been launched with many valuable upgrades, listening to customers

From 215 years of heritage to future inspiration

In 1810, from a steel mill in the Franche-Comté region (France), Peugeot began its story with a spirit of constant innovation. In its journey of more than 215 years, the brand has made a strong mark with modern SUV models, of which the Peugeot 3008 and 5008 are typical representatives. Launched in 2016, the Peugeot 3008 is a testament to the revolution in Peugeot's product orientation when it dramatically transformed from traditional car lines to modern SUVs, equipped with many pioneering technologies.

In just a short time, Peugeot 3008 has become the most popular car model in the brand's history with more than 70 prestigious international awards: "Car of the Year" in Europe in 2017, "New Car of the Year" (Auto Trader 2019), "Grand Prix for the Best Interior", "Best Mid-Size SUV" (Auto Express)...

The 1.6L THP engine equipped on the Peugeot 3008 has been honored as “International Engine of the Year” for 8 consecutive years, contributing to strengthening the image of a powerful and durable SUV. In particular, the model also won consecutive victories at the Dakar Rally 2017 (Peugeot 3008 DKR) and 2018 (Peugeot 3008 DKR Maxi), the most demanding race, where only powerful, durable and technologically optimized cars can leave their mark.
If the Peugeot 3008 symbolizes a shift in product orientation, the Peugeot 5008 is the next step in the company's SUV philosophy: a versatile 7-seat SUV, expanding usable space and enhancing the family experience. The combination of practicality, sophisticated design and modern technology has helped the Peugeot 5008 quickly be honored with awards such as "Best Large SUV" and "Large SUV of the Year" (What Car? Car of the Year Awards 2018-2019).

In 2021, the New Peugeot 3008 and New Peugeot 5008 were introduced by THACO AUTO in the Vietnamese market with a refined exterior, equipped with a borderless grille and "lion fang" LED lights, and a New i-Cockpit cockpit oriented towards the driver. The SUV duo is equipped with a 1.6L Turbo engine combined with a 6-speed EAT6 automatic transmission, along with advanced safety technologies such as lane keeping assist and blind spot warning.

The SUV duo has helped Peugeot maintain its position as the most popular European car brand in Vietnam for many years.

These improvements help the SUV duo quickly conquer customers in Vietnam. In 2022, Peugeot achieved sales of 10,200 vehicles, leading the European SUV segment, in which the New Peugeot 3008 model stands out.

Refined, enhanced experience

The upgraded New Peugeot 3008 and New Peugeot 5008 retain all the elements that make the SUV duo stand out, while adding new amenities, delivering timeless style, captivating French spirit and an emotional driving experience.

Peugeot affirms its brand identity with the “lion shield” logo, marking its entry into the luxury car segment and affirming its innovative spirit. From now on, all Peugeot models in Vietnam will have the latest global brand appearance.

The “lion shield” logo not only inherits 215 years of heritage but also represents Peugeot's future vision associated with innovation.

The Peugeot i-Cockpit® cockpit is equipped with a solid, flexible and sporty D-Cut steering wheel; a series of functional buttons simulating artistic piano keys; and a Focal speaker system for vivid sound. High-quality leather seats are equipped on all upgraded versions, and brown is added on the upgraded version of the New Peugeot 3008 Premium.

Peugeot i-Cockpit® cockpit elevates the experience of Hearing – Seeing – Touching

The upgraded version of the New Peugeot 3008 and 5008 has a sturdy chassis and a flexible steering system, providing a feeling of stability and confidence on all roads. The upgraded version of the New Peugeot 3008 and 5008 has achieved a 5-star Euro NCAP safety certification, giving customers peace of mind. In addition, the car is equipped with additional features that increase safety and support the driver, such as: automatic parking assistance and helps find suitable parking spaces and quickly control the car in and out of parking spaces; equipped with a 360-degree camera to support panoramic viewing, minimizing blind spots when moving on narrow streets.

The SUV duo is equipped with many additional safety features to help owners enjoy every journey with peace of mind.

Dedicated after-sales service

Peugeot owners are entitled to a 5-year unlimited mileage warranty and Mobile Service. In the event of extended warranty repairs, Mobility Service will assist customers with a replacement vehicle. In addition, the My Peugeot App helps customers manage their vehicles, track maintenance schedules, book service appointments, and receive attractive offers.

In particular, the Peugeot Expert Care program is where customers can directly consult, have their questions answered and share in-depth knowledge with technical experts. All are designed to bring maximum convenience and peace of mind to customers.

The new Peugeot 3008 and 5008 upgraded versions demonstrate THACO AUTO's commitment to perfecting its products to meet the increasing demands of Vietnamese customers. This new step continues Peugeot's 215-year journey, bringing the brand's spirit and values closer to customers.

1. Announced price and incentive program for New Peugeot 3008 and New Peugeot 5008 upgraded version:

Peugeot offers incentives of up to 110 million VND to customers who sign contracts to order the upgraded New Peugeot 3008 and New Peugeot 5008 from now until October 31, 2025.

Vehicle line	Version	Published price	Customer incentives
Vehicle line	Version	Unit: VND
New Peugeot 3008 upgraded version	GT	1 billion 109 million	67 million
	Premium (Black leather seats)	1 billion 019 million	40 million
	Premium (Brown leather seats)	1 billion 019 million	30 million
	Allure	929 million	71 million
New Peugeot 5008 upgraded version	GT	1 billion 209 million	52 million
New Peugeot 5008 upgraded version	Premium	1 billion 109 million	110 million

Customers who own the upgraded version of New Peugeot 3008 and New Peugeot 5008 in October 2025 will also receive a series of branded gifts worth over 20 million VND, including: heat-insulating film, floor mats, luggage compartment mats, and engine compartment covers.

2. Promotion program for remaining Peugeot models:

Vehicle line	Version	Published price	Customer incentives	Upfront costs from just
Vehicle line	Version	Unit: VND
Peugeot 2008	Allure	719 million	48 million	134 million
New Peugeot 2008	GT	899 million	21 million	176 million
New Peugeot 2008	Premium	849 million	11 million	168 million
New Peugeot 408	GT	1 billion 269 million	22 million	249 million
	Premium	1 billion 119 million	22 million	219 million
	Allure	1 billion 019 million	20 million	200 million
New Peugeot 408 Legend Edition	GT	1 billion 289 million	12 million	255 million
	Premium	1 billion 139 million	12 million	225 million
	Allure	1 billion 039 million	10 million	206 million