Cashless Day 2025 officially opens on June 14 - Photo: VPB
Super convenient cashless payment
Cashless Day 2025, jointly organized by the Payment Department (State Bank of Vietnam), Ho Chi Minh City Department of Industry and Trade, Tuoi Tre newspaper, etc., opened at Nguyen Hue walking street, bringing many unique and convenient digital financial experiences.
The event took place over two weekends, June 14 and 15, with a series of cashless payment technology experiences attracting a large number of residents and tourists.
The central space is designed as a miniature "digital consumer street", gathering dozens of experiential spaces from banks, e-wallets, financial technology companies and retail brands.
The units offer a series of separate cashless payment solutions from QR code scanning, touch technology (NFC), facial recognition, electronic identification (eKYC), to green financial models integrating artificial intelligence.
The highlight of the event was the workshop "Cashless Payment: Driving Force for Digital Economic Growth".
Presenting at the workshop, Mr. Phung Duy Khuong - Permanent Deputy General Director of Vietnam Prosperity Joint Stock Commercial Bank ( VPBank ), said that VPBank has fully deployed the Tap & Pay ecosystem on most of the most popular platforms today: from Samsung Pay, Google Pay, Apple Pay, Garmin Pay, VPPay wallet.
Thanks to that, users can make transactions quickly, safely and conveniently with just one "touch" on their mobile devices.
Mr. Phung Duy Khuong - Permanent Deputy General Director of VPBank - at the Cashless Day 2025 Conference - Photo: VPB
Not stopping at solutions for individuals, VPBank also provides optimal solutions for corporate customers and small businesses. The Tap to Phone (T2P) solution turns NFC-enabled Android phones into payment devices, replacing expensive POS machines, accepting card payments with each "touch", and sending electronic invoices immediately to customers.
"All of VPBank's contactless payment solutions - from Tap & Pay, QR code, Pay by Account to Tap to Phone - are seamlessly integrated on the VPBank NEO super app," Mr. Khuong shared.
By the end of 2024, VPBank NEO has attracted more than 10 million users, processing more than 700 million transactions.
These solutions are VPBank's commitment to the Government , the State Bank and customers, to continue investing in promoting the digital economy, building a modern, transparent, safe and sustainable cashless society.
Thousands of customers visit and experience digital financial services at VPBank Cashless City
Multi-experience living space of VPBank Cashless City
At Cashless Day 2025, VPBank introduced to visitors a miniature "Digital City" - VPBank Cashless City. Where digital finance applies modern technologies and appears in all services and daily activities.
Becoming a "resident" of VPBank Cashless City, each visitor will be given a personal account ID code to use in the "city".
All transactions are wrapped up in a few simple "touches" or QR code scans on mobile devices, similar to services in VPBank's ecosystem.
From there, the distance between users and the services operating here is shortened, bringing a seamless, smooth feeling in every experience.
The multi-experience space of VPBank's "Cashless City" has three main areas, representing modern lifestyles with different financial needs, from smart investment, flexible accumulation to convenient consumption and improving the quality of life.
For "residents" who love financial investment, Zone 1 - E-coin Makers of VPBank Cashless City is an area not to be missed as they can both explore useful financial investment tools from VPBankS Securities Company and experience the game of "targeted investment" through the trendy game of pickleball.
In Zone 2 - Cashless Spending, "residents" can easily spend through convenient Tap & Pay payment methods to participate in the VPBank Soundbox voice sensor game or blindbox bag grabbing.
Visitors can also experience useful digital services from VPBank's ecosystem such as Cake by VPBank digital bank with smart and personalized transaction features suitable for young people; LynkID application for accumulating consumer points and redeeming gifts; OPES online insurance with quick contract registration and compensation features.
At Zone 3 - Cashless Living, customers can check-in with unique symbols, receive instant photos and keep memories with VPBank Cashless City.
Digital services with many attractive features to help improve the quality of life are also introduced to tourists, including FE CREDIT's FE ONLINE 2.0 application that provides a quick and secure consumer loan solution, or the Be platform that provides car booking, food ordering, delivery, and flight and train ticket purchasing services in just a few steps.
Smooth payment brings unique and interesting living experiences - Photo: VPB
Not only bringing convenient payment features to the festival, VPBank Cashless City also introduces the bank's diverse ecosystem, thereby bringing resonant values and creating a quality life.
Closing the first exciting day, the magnificent VPBank E-Concert with the participation of famous stars such as: Anh Tu, Vu Thao My, rapper Phap Kieu, Hai Dang Doo, Weeza, and indie band Chillies... the music night heated up the stage and created emotional performances for the audience.
VPBank Cashless City has attracted thousands of visitors to visit, experience and register to use the services of VPBank's digital financial ecosystem. With many other interesting activities, VPBank's "Digital City" will take place until June 15 at Nguyen Hue walking street and promises to bring special highlights to visitors during the weekend.
Exciting Event Series Cashless Day 2025
Cashless Day 2025 with the theme "Cashless payment promotes digital economy". The series of events is held in the final year of implementing the Project on developing cashless payment for the period 2021-2025 according to the Prime Minister's decision.
The program is organized by Tuoi Tre newspaper, Payment Department, Banking Times of the State Bank in coordination with the Department of Industry and Trade of Ho Chi Minh City, National Payment Joint Stock Company (Napas) with the participation of VPBank, HDBank, Mastercard, Visa, Sacombank, Vietcombank, ACB, BIDV, Vikki, JCB, MoMo, Saigon Co.op, Vingroup Corporation - Joint Stock Company, Eximbank, Agribank, SHB, TPBank, KienlongBank, MB Bank, Vietinbank, TikTok Shop, Can Gio Island Bird's Nest, Phamarcity Pharmacy, UEL University of Economics and Law, Satra, Ho Chi Minh City Electricity Corporation, Loreal, KAFI, VIB, BVBank, UOB, LC Foods, Tefal, Phat Tai Investment and Culinary Joint Stock Company, Onelife Company Limited.
The program aims to raise social awareness, encourage people to access and use modern payment methods such as e-wallets, QR codes, contactless cards, etc., and contribute to building a sustainable cashless ecosystem in Vietnam.
One of the highlights of this year's event series is the "Ting Ting Day" festival, taking place from 7:30 a.m. on June 14 to 9 p.m. on June 15 at Nguyen Hue walking street, offering a series of experiences on payment technology, mini games, workshops on spending management, modern lifestyle...
In particular, a highly anticipated activity is the E-Concert with a star-studded lineup and two large promotional programs including a nationwide promotion program and a Shopping Season promotion program in Ho Chi Minh City.
Within the framework of the program, there was also a workshop on "Cashless Payment: Driving Force for Digital Economic Growth" with the participation of nearly 300 delegates.
LE THANH
Source: https://tuoitre.vn/ngay-khong-tien-mat-2025-hang-ngan-khach-check-in-tai-vpbank-cashless-city-20250615075349619.htm
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