In the first 6 months of 2024, Khanh Hoa welcomed nearly 1 million Korean visitors. The number of visitors from the land of kimchi to Khanh Hoa will increase in the coming time as information about tourism in the land of Agarwood becomes more and more popular on social networks in Korea, and airlines continuously increase flights from major cities in Korea to Cam Ranh.
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| Korean tourists enjoy taking souvenir photos with traditional Vietnamese conical hats when traveling in Nha Trang. |
Leading the international tourist market
A friend of mine who visited Nha Trang last week was surprised to see many Korean tourists on the streets. Hotels, restaurants, and cafes were crowded with young men and women from the land of kimchi. To please tourists, many restaurants from affordable to high-end in the "Western Quarter" area of Nha Trang, the streets around Xom Moi market such as: Hong Bang, Le Dai Hanh, Ngo Thoi Nhiem, To Hien Thanh... also have introduction boards and menus written in Korean. Currently, Korea is the largest tourist market for Vietnam tourism in general and Khanh Hoa in particular. According to statistics from the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism), in the first 6 months of the year, the whole country welcomed nearly 2.3 million Korean visitors, an increase of 42.6% over the same period in 2023, of which in June alone, there were more than 329,600 Korean visitors to Vietnam. Nha Trang - Khanh Hoa is one of the destinations attracting Korean tourists. According to the Department of Tourism's estimates, in the first 6 months of 2024, the province welcomed nearly 1 million Korean visitors, accounting for about 41.6% of the province's international visitors.
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| Korean guests enjoy culinary services at Ana Mandara Cam Ranh Resort. |
The sharp increase in Korean visitors has helped airlines expand their flight network from the land of kimchi to Khanh Hoa. At the end of June, Aero K Airlines joined the Incheon - Cam Ranh route with a frequency of 4 flights/week. Currently, there are about 22 flights from Korea to Cam Ranh every day, of which the most are the Incheon - Cam Ranh route with a frequency of 13 flights/day. The number of Korean visitors to Khanh Hoa via Cam Ranh International Airport is from 23,000 to 25,000 visitors/week (only counting arrivals). According to travel agencies specializing in exploiting the Korean tourist market, 80% of Korean visitors to Khanh Hoa are individual visitors and family groups. With high spending, Korean visitors often choose to stay at 4-5 star hotels in Bai Dai area (Cam Lam district) and the center of Nha Trang city. Mr. Truong Minh Toan - General Manager of Potique Nha Trang Hotel said that Korean guests account for 50% of the hotel's room bookings this summer. Similarly, a representative of Ana Mandara Cam Ranh said that Korean guests account for 60% of the hotel's guests.
Attraction to Korean customers
According to Mr. Ly Xuong Can - Vietnam Tourism Ambassador in Korea, the visa exemption policy for Korean visitors and the convenience of flights help Vietnam's tourist centers such as Hanoi, Da Nang, and Nha Trang have more conditions to attract visitors from the land of kimchi. On Korean social networking sites, there is a lot of information about Nha Trang tourism; images of Korean singers and actors exploring Nha Trang - Khanh Hoa also create more attraction for Korean tourists. Representatives of many travel agencies and Korean newspapers always introduce Nha Trang - Khanh Hoa as having beautiful beaches, high-quality accommodation, and cheap tourism prices compared to the average income of Koreans.
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| Korean tourists are very fond of the seascape of Khanh Hoa. |
Recently, Kyowon Tour Travel Easy Group (Korea) announced the results of analyzing Korean tourism trends in the third quarter of 2024. The results showed that Vietnam ranked first among Koreans' favorite foreign tourist destinations, surpassing Japan. Familiar destinations for Koreans are Nha Trang, Da Nang, Phu Quoc... Explaining why Korean tourists increasingly prefer to travel to the land of Agarwood, the Korea Herald (Korea) said that Nha Trang is becoming a long-term destination for young Koreans thanks to its attractive cultural destinations during the day and many vibrant nightlife activities.
Ms. Nguyen Thi Le Thanh - Director of the Department of Tourism said, according to information from travel agencies, in addition to relaxing and visiting Ponagar Tower, Long Son Pagoda, Korean tourists love to explore Vinpearl Harbour because there are many entertainment services here. Along with the weekly fireworks display, the appearance of high-class shows such as: "Legend of the Blue Sea", "Amazing Journey" ... has increased the attraction of Vinpearl Harbour to tourists in general and Korean tourists in particular. Currently, exploiting the Korean tourist market is very good but we cannot be subjective. The provincial tourism industry is still making efforts to diversify products, strengthen human resource training, improve service quality, and promote communication and promotion to attract Korean tourists. This year, the tourism industry will conduct a survey on Korean tourists' spending to have orientations on adjusting products to suit the tastes of Korean tourists in order to exploit this tourist market more effectively and sustainably.
XUAN THANH
Source: https://baokhanhhoa.vn/du-lich/202407/nha-trang-khanh-hoadiem-den-thu-hut-khach-han-quoc-aa145ac/
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