Nissan to export “Made in China” electric cars to Southeast Asia

According to the plan, Nissan will start exporting electric vehicles including the N7 produced in China to Southeast Asian and Middle Eastern markets from 2026.

The Nissan N7 is one of the first models expected to be exported by the Japanese automaker. This all-electric mid-size sedan was launched in China in April 2025. The car is developed and manufactured by a joint venture between Nissan and a Chinese partner. The Nissan N7 is currently being assembled at a factory in Guangzhou, Guangdong province.

With a starting price of 119,900 yuan (about 438 million VND), the Nissan N7 has attracted great interest in the domestic market and is expected to create appeal in new markets thanks to its competitive price and rich feature list.

The N7's control software currently uses artificial intelligence (AI) technology developed by a Chinese company, but if it wants to export abroad, Nissan will likely have to adjust this system because some countries have regulations restricting the use of AI originating from China for data security reasons.

To ensure compliance with technical and regulatory requirements in international markets, Nissan has invested in IAT Automobile Technology - a leading electric vehicle technology company in China, providing software solutions to many domestic automakers.

Nissan has also formed a new joint venture with Dongfeng Motor, a major Chinese state-owned automaker, to handle export procedures, customs and logistics. The joint venture is owned by Nissan’s Chinese subsidiary, which holds about a 60% stake. The move gives Nissan greater control over the export process and allows it to rapidly expand its electric vehicle presence in strategic markets.

China is now the world leader in electrification of the automobile. Electric vehicles produced there often have advantages in range, comfort and technology, while remaining competitively priced. Nissan believes these advantages will help it capture the low-cost electric vehicle segment in Southeast Asia and the Middle East, where demand is growing rapidly.

However, the Japanese automaker will face stiff competition from Chinese automakers such as BYD, which has already expanded its exports to Southeast Asia. However, Nissan believes that its after-sales and maintenance service network in international markets will differentiate it and give it a competitive edge over emerging rivals.

Nissan's push to export electric vehicles from China is part of a comprehensive restructuring strategy to revive its business after a prolonged slump.

Previously, in May, the Japanese automaker announced plans to cut about 20,000 jobs globally and scale back production, reducing the number of factories from 17 to 10.

Nissan plans to continue expanding its electric and hybrid vehicle portfolio in China in the coming time. In particular, the company's first electric pickup truck is also scheduled to launch later this year, marking a new step in the transition to zero-emission products.

Video : Introducing the Nissan N7 electric sedan "made in China".

Source: https://khoahocdoisong.vn/nissan-se-xuat-khau-xe-dien-made-in-china-sang-dong-nam-a-post1553040.html