OCOP enhances agricultural products

Implementing the One Commune One Product Program, Phu Yen has achieved many remarkable results, creating opportunities for local agricultural products to affirm their position in the market. From the spread of the program, many agricultural products have been invested in and developed by the subjects to become OCOP products, contributing to improving the efficiency of the rural economy and increasing income for people.

Many local OCOP products displayed at stores and supermarkets are selected and highly appreciated by consumers. Photo: NGOC HAN

Create jobs, increase income

The focus of the OCOP Program is to develop advantageous agricultural, non-agricultural, and service products in each locality according to the value chain, with private and collective economic sectors playing the main role, implementing in the direction of developing internal strength and increasing value. Therefore, the OCOP Program is also considered a solid foundation for building new rural areas in Phu Yen in recent times.

Mr. Ho Van Nhan, Deputy Chief of the Provincial Office for New Rural Development Coordination, said: The Provincial People's Committee has issued a Plan to implement the OCOP program in Phu Yen province for the period 2021-2025. The plan's objective is to continue to improve the quality of OCOP products, unleash the potential and advantages of rural areas, increase income for people in the province, and contribute to restructuring the agricultural sector associated with small-scale industry, occupations and rural tourism. At the same time, the plan also aims to preserve cultural values, protect rural landscapes and environments, and digitalize; develop forms of production and business organization, contributing to building new rural areas in depth, effectively and sustainably.

Mr. Dao Chu Tan Dong, Head of the Department of Agriculture and Environment of Phu Hoa district, said: Through the implementation of the OCOP program, the locality has seen many good models, creative and effective methods. The district also supports the development of booths to display, introduce and sell OCOP products... contributing to spreading and enhancing the image of the province's OCOP products and brands in the market. In fact, most of the OCOP product production facilities have contributed to creating jobs for many people, especially laborers who have jobs during the off-season.

In order for the province's OCOP products to establish a firm foothold in the market, the provincial Department of Agriculture will coordinate with other sectors and localities to continue to promote and support entities in exploiting and upgrading products; at the same time, it is ready to support entities in expanding production when the products have captured the consumer market. In addition, the Department of Agriculture will also promote the application of digital economy in the implementation of OCOP products to facilitate trade promotion and stabilize product output.

Ms. Dang Thi Thuy, Deputy Director of Department of Agriculture and Environment

As one of the typical units in building OCOP products, up to now, Dong Din General Agricultural Cooperative (Phu Hoa district) has had 9 products achieving 3-4 star OCOP including: pineapple, pineapple cake, pineapple vinegar, pineapple wine... Mr. Nguyen Hoang Chuong, Director of this Cooperative said: Participating in the program, the Cooperative's OCOP products are well received by the market, the value of agricultural products has also increased. However, the unit does not stop there. The Cooperative continues to invest in upgrading products that have met OCOP standards so that the province's OCOP products are equal to and surpass OCOP products of other provinces, especially to meet the increasing needs of customers. Currently, the Cooperative continues to perfect new agricultural products to enrich the OCOP products under the Cooperative's brand.

Continue to promote efficiency

Up to now, the whole province has 390 OCOP products recognized, which has affirmed its brand and reputation in the market, bringing high economic efficiency to production and business units and households. However, as an agricultural province, the number of products meeting OCOP standards in Phu Yen is still low compared to other provinces. Therefore, according to the plan to implement the OCOP Program in 2025, the province strives to have at least 50 more products recognized as 3-star OCOP products and 2 4-star OCOP products.

Mr. Mai Ne, Vice Chairman of Tay Hoa District People's Committee said: In 2025, Tay Hoa strives to have 22 products recognized as OCOP products; 70% of the products will participate in modern sales channels and receive support for upgrading and perfecting products (labels, traceability solutions, packaging, brand management, website, testing, etc.). In the coming time, the district will continue to direct the promotion of the OCOP Program. In which, focusing on improving the capacity and efficiency of OCOP subjects; enhancing promotion, trade promotion, connecting supply and demand; coordinating the organization of training courses to improve management and marketing capacity; encouraging subjects to participate in trading OCOP products through modern sales channels.

Mr. Nguyen Van Hong, Vice Chairman of Dong Hoa Town People's Committee informed: According to the plan, by 2025, the town will have at least 10 or more products meeting 3-star OCOP standards. "To achieve this goal, Dong Hoa Town People's Committee requests specialized agencies and People's Committees of communes and wards to continue to coordinate to promote the importance and significance of the OCOP Program; strengthen propaganda, mobilization, and encourage entities with potential products and local specialties to actively register to participate, such as products such as crispy dried lotus seeds, lotus root tea, lotus root starch, oranges, green-skinned grapefruit, cactus tea, salted egg cakes, etc.

To ensure the effective implementation of the OCOP Program in the coming time, Ms. Dang Thi Thuy, Deputy Director of the Department of Agriculture and Environment, Vice Chairman of the Provincial OCOP Product Evaluation and Classification Council said: The Evaluation and Classification Council will issue mechanisms and policies on supporting the application and innovation of science and technology, supporting the construction of infrastructure suitable to local conditions; closely integrating the OCOP program with the agricultural restructuring program, rural economic development and new rural construction in the whole province. At the same time, support units and enterprises to improve productivity, product quality as well as establish and register intellectual property rights; focus on developing and improving the quality of evaluated products; promote e-commerce to sell OCOP products.

Source: https://baophuyen.vn/kinh-te/202505/ocopnang-tam-san-pham-nong-nghiep-4ae46f0/