Leveraging the role of the press to promote tourism development.

(Chinhphu.vn) - On May 22nd, in Quang Tri, the Ministry of Culture, Sports and Tourism, in coordination with the People's Committee of Quang Tri province, organized the forum "The Role of the Press in Promoting the Development of Vietnamese Tourism" in 2026.

Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, speaks at the forum - Photo: VGP/Minh Dang

Speaking at the forum, Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, emphasized that in today's digital age, the press is not only a channel for information and propaganda but also a force for shaping social awareness, leading trends, spreading cultural values, and promoting economic development. For tourism, the press is the "soft bridge" between destinations and tourists; between cultural values ​​and the market; and between the national image and the international community.

In recent years, media outlets have actively collaborated with the tourism industry by promoting the image of Vietnam and its people; communicating tourism development policies; disseminating green tourism, community tourism, and heritage tourism models; promoting digital transformation in promotion and marketing activities; and promptly reflecting difficulties and shortcomings to help management agencies improve policies.

"The Ministry of Culture, Sports and Tourism hopes to continue receiving the attention and close cooperation of press agencies, localities, businesses and related organizations to jointly build a professional, attractive, distinctive and internationally competitive image of Vietnamese tourism," the Deputy Minister requested.

According to Hoang Xuan Tan, Vice Chairman of the Quang Tri Provincial People's Committee, Quang Tri is focusing on making tourism a truly key economic sector of the province, linked to community benefits and sustainable development. To achieve this goal, in 2026 and 2027, Quang Tri will implement many activities and organize a series of outstanding cultural, sports, and tourism events to attract domestic and international tourists.

Delegates attending the forum - Photo: VGP/Minh Dang

Notably, in 2026, Quang Tri will host the Festival for Peace with a series of large-scale events aimed at honoring the value of peace, paying tribute to heroic martyrs, and promoting the image of Quang Tri's land and people to international friends. In particular, Quang Tri has been selected by the Ministry of Culture, Sports and Tourism to host the National Tourism Year 2027 with a series of activities to promote the image and people of Quang Tri to domestic and international friends.

According to the Vice Chairman of the Quang Tri Provincial People's Committee, communication and promotion of Quang Tri province's image play a crucial role, not only in promoting and introducing local tourism but also in enhancing the brand recognition of Quang Tri tourism, attracting tourists, and creating momentum to boost the province's socio-economic development.

"Today's forum is an opportunity for managers, experts, journalists, and the business community to exchange experiences, share ideas, and propose solutions to further enhance the role of the press in the development of Vietnamese tourism in general and Quang Tri tourism in particular. The heartfelt and responsible opinions expressed at the forum will contribute to improving the effectiveness of tourism communication, building tourism brands, and helping to make Quang Tri an attractive destination on the tourism map of Vietnam and the region," shared the Vice Chairman of the Quang Tri Provincial People's Committee.

Within the framework of the Forum, there were thematic discussion sessions, policy and market dialogues with many highly research- and practical exchanges and discussions from experts, managers, media agencies and businesses on the role of the press in promoting tourism development in the digital age.

The program also features exhibition booths promoting local tourism products; effective tourism communication models; and strengthens cooperation between media agencies and tourism businesses.

The Phong - Minh Dang

Source: https://baochinhphu.vn/phat-huy-vai-role-of-bao-chi-thuc-day-phat-trien-du-lich-102260522192537945.htm