Approval of the Project to build and promote the National Brand

According to the Project's targets, by 2030, Vietnam's cultural industries are expected to achieve an average growth rate of 10% per year, contributing 7% to GDP.

On November 14, 2025, the Prime Minister signed Decision 2486/QD-TTg approving the Strategy for the development of Vietnam's cultural industries to 2030, with a vision to 2045, emphasizing the Project "Building and promoting the National Brand: Vietnam Creative Advertising Awards for the period 2030 - 2045".

A series of major brands received the Vietnam Creative Advertising Award - Van Xuan Awards 2023 - 2024.

According to development targets, by 2030, Vietnam's cultural industries are expected to achieve an average growth rate of 10%/year, contributing 7% to GDP, the labor force will increase by 10%/year, accounting for 6% of the total labor force, and export value will increase by an average of 7%/year.

In particular, by 2045, Vietnam's cultural industry aims to have revenue accounting for 9% of GDP, labor accounting for 8% of the total workforce, over 80% of products being digital products and export growth reaching 9%/year. Vietnam will become a developed country in the cultural and entertainment industry in the region, affirming its position on the world cultural industry map.

Artists honored to receive the Vietnam Creative Advertising Award - Van Xuan Awards 2023-2024.

The Decision also stated that, along with other cultural industries (such as cinema; fine arts, photography and exhibitions; performing arts; software and entertainment games; handicrafts; cultural tourism ; creative design; television and radio; publishing), advertising is identified as one of the key industries in Vietnam's cultural industry development strategy.

The project “Building and promoting the National Brand: Vietnam Creative Advertising Awards for the period 2030 – 2045” continues to be the core foundation of the advertising industry. The award not only honors outstanding works but also creates a healthy creative environment, encourages innovation and promotes social responsibility in each advertising message.

Mr. Tran Viet Tan - Vice President of Vietnam Advertising Association and Chairman of the Board of Directors of VINAMA Media Joint Stock Company - shared at the Forum "AI in creative advertising: From data to emotion".

Over the seasons, the Vietnam Creative Advertising Awards (also known as Van Xuan Awards) initiated, directed and organized by the Ministry of Culture, Sports and Tourism and the Vietnam Advertising Association has grown strongly in both scale and quality. In 2023, it attracted only 1,000 entries, bringing together less than 200 brands and more than 150 accompanying experts. In 2024, this number increased to more than 1,200 entries with 350 brands.

In 2025, the Awards attracted more than 1,500 works, 400 brands and nearly 200 domestic and international experts, demonstrating the growing appeal and influence of Van Xuan Awards.

In particular, in 2025, a series of professional activities will be organized systematically and on a large scale, such as: International Forum "AI in Creative Advertising: From Data to Emotion" attracting more than 400 domestic and foreign experts, opening up new perspectives on the intersection between technology and creativity; Creative Advertising Career Forum connecting more than 30 businesses with more than 1,500 students and young creators, helping young people orient their careers and explore potential in the industry.

This year's Gala honoring and awarding ceremony at Nguyen Hue Walking Street (Saigon Ward, Ho Chi Minh City) for three days from December 19 to 21, 2025 promises to bring sophisticated, emotional and community-connected experiences with the participation of a series of major brands and prestigious guest artists. In addition to the award ceremony, accompanying activities will create a space for sharing, learning and connecting for experts, businesses and the young creative generation.

The Creative Advertising Career Forum brings together more than 30 businesses with more than 1,500 students and young creatives.

Over the years, Van Xuan Awards has not only been a professional playground but also a place to mark the creative journey, honoring the tireless efforts of Vietnamese talents and brands; continuing to spread inspiration, encouraging the creative community to dare to think, dare to do, and at the same time contributing to raising the level of Vietnamese advertising on the international map.

Decision 2486/QD-TTg shows that the Vietnamese advertising industry is entering a period of growth and development - where creativity becomes an asset, culture is the fulcrum and people are the center of all innovation. If the goal of the Strategic Project is to form a national brand of creativity, Van Xuan Awards contributes to making that dream come true.

Not only honoring outstanding campaigns, Van Xuan Awards also aims to enhance Vietnam's image in the international arena through creative power, innovation and community connection. Each season continues to affirm: Vietnamese advertising is not only a story of brands, but also of Vietnamese identity, creativity and heritage.

Ha An

Source: https://vtcnews.vn/phe-duyet-de-an-xay-dung-va-quang-ba-thuong-hieu-quoc-gia-ar989331.html