Approving the outline of "Organizing a program to introduce Vietnam tourism and connect businesses in the North American market"

Deputy Minister of Culture, Sports and Tourism Ho An Phong signed Decision No. 3387/QD-BVHTTDL approving the detailed outline of the task of "Organizing a program to introduce Vietnamese tourism and connect businesses in the North American market".

The program is organized to contribute to the effective implementation of the Tourism Development Stimulus Program in 2025 according to Decision No. 444/QD-BVHTTDL dated February 28, 2025 of the Minister of Culture, Sports and Tourism; speed up the completion of the target of welcoming and serving 25 million international tourists and 150 million domestic tourists in accordance with the direction in Resolution No. 226/NQ-CP dated February 5, 2025 of the Government on growth targets of industries, sectors and localities to ensure the national growth target in 2025 reaches 8.3 - 8.5% or more.

The Ministry of Culture, Sports and Tourism approved the outline of "Organizing a program to introduce Vietnamese tourism and connect businesses in the North American market"

Increase recognition and create an impression of the image of "Vietnam - Endless Beauty" for American tourists, thereby consolidating the image and positioning of Vietnam's tourism brand as a safe, friendly, diverse, rich in experience, rich in identity, and majestic nature destination; Promote and spread the beauty of Vietnam's nature, culture and people; promote specific tourism products and services suitable to the tastes of the US market, especially for the middle-class and high-end tourist segment to stimulate demand and create trust for American tourists to choose Vietnam, contributing to promoting a 10% increase in American tourists to Vietnam in 2026; Introduce a (small) culinary tourism space, thereby increasing the sympathy, understanding and affection of Americans for Vietnam.

Create opportunities for Vietnamese tourism service providers to meet, connect, sign memorandums of understanding with US businesses and partners, promote information exchange, cooperate in product development and expand the tourism market, create momentum for growth in the number of international visitors to Vietnam; improve the competitiveness of Vietnamese tourism in the international market through promoting, advertising, applying preferential policies, and convenient entry procedures; support businesses to grasp the changing needs of the US market, thereby proposing new product packages suitable to the tastes of US visitors in the following years.

Affirming the leading role of the Ministry of Culture, Sports and Tourism in orienting strategies and organizing the implementation of activities to build and develop the Vietnamese national tourism brand in the US market; promoting cooperation in investment, trade and communication in the tourism sector; at the same time contributing to improving the effectiveness of tourism promotion and advertising, creating momentum for the recovery and sustainable development of Vietnam's tourism industry in the new context.

The program to introduce Vietnamese tourism and connect businesses in the North American market includes the following main contents: Organizing a business meeting program (B2B); Organizing a program to introduce Vietnamese tourism; Business party; Organizing a traditional art performance program; Organizing a space to introduce Vietnamese coffee; Communication before, during and after the event. The program is expected to take place from November 1 to 10, 2025.

The Ministry of Culture, Sports and Tourism assigns the Vietnam National Tourism Administration and the Tourism Development Support Fund to preside over and implement the assigned tasks. Other units under the Ministry of Culture, Sports and Tourism are responsible for coordinating with the Vietnam National Tourism Administration and the Tourism Development Support Fund in implementing the tasks, ensuring the correct progress according to the Plan.

Source: https://bvhttdl.gov.vn/phe-duyet-de-cuong-to-chuc-chuong-trinh-gioi-thieu-du-lich-viet-nam-ket-noi-doanh-nghiep-tai-thi-truong-bac-my-20250923105758237.htm