Approving the outline of "Organizing a program to introduce Vietnamese tourism and connect businesses in the Chinese market"

Deputy Minister of Culture, Sports and Tourism Ho An Phong signed Decision No. 3336/QD-BVHTTDL approving the detailed outline of the task "Organizing a program to introduce Vietnamese tourism and connect businesses in the Chinese market (phase 1)".

The program to introduce Vietnamese tourism and connect businesses in the Chinese market is organized with the aim of contributing to the effective implementation of the Tourism Development Stimulus Program in 2025; speeding up the completion of the target of welcoming and serving 25 million international tourists and 150 million domestic tourists, ensuring the country's growth in 2025 reaches 8.3 - 8.5%.

The Ministry of Culture, Sports and Tourism approved the Outline "Organizing a program to introduce Vietnamese tourism and connect businesses in the Chinese market"

Promote and spread the beauty of nature, culture and people of Vietnam in general and Hue city in particular on the occasion of Hue National Tourism Year 2025 on media channels of Vietnam and China, promoting the need to learn and enjoy Vietnamese culture and tourism of Chinese people; at the same time maintain and strengthen the image and position of Vietnam's tourism brand as a safe, friendly, diverse, and unique destination; promote specific tourism products and services suitable to the tastes of the Chinese market, especially the Eastern provinces, meeting the increasing needs of the middle-class and high-end customer segments.

Create opportunities for Vietnamese tourism service providers to meet, connect, sign memorandums of understanding with Chinese businesses and partners, promote information exchange, cooperate in product development and expand the tourism market, bring Vietnamese destinations to dominate the sales system of Chinese businesses, create momentum for growth in the number of international visitors to Vietnam; improve the competitiveness of Vietnamese tourism in the international market through promoting, advertising, applying preferential policies, and convenient entry procedures; support businesses to grasp the changing needs of the Chinese market, thereby proposing new product packages suitable to the tastes of Chinese visitors in the following years.

Affirming the leading role of the Ministry of Culture, Sports and Tourism in orienting strategies and organizing the implementation of activities to build and develop the Vietnamese national tourism brand in the Chinese market; promoting cooperation in investment, trade and communication in the tourism sector; at the same time contributing to improving the effectiveness of tourism promotion and advertising, creating momentum for the recovery and sustainable development of Vietnam's tourism industry in the new context.

The program is expected to include 5 main contents: Organizing a Business Meeting Program (B2B); Organizing a Program to introduce Vietnam tourism; Business exchange party; Traditional art performance program; Meeting and working with partners in Shanghai, Nanjing and Hangzhou.

The Ministry of Culture, Sports and Tourism assigns the Vietnam National Administration of Tourism and the Tourism Development Support Fund to take the lead and preside over the tasks, and assigns other units under the Ministry to coordinate with the Vietnam National Administration of Tourism and the Tourism Development Support Fund in implementing the tasks, ensuring the right progress according to the Plan./.

Source: https://bvhttdl.gov.vn/phe-duyet-de-cuong-to-chuc-chuong-trinh-gioi-thieu-du-lich-viet-nam-ket-noi-doanh-nghiep-tai-thi-truong-tieng-trung-20250919141233789.htm