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Reporters in the era of... mergers

When media outlets from two or three provinces merge into a single agency operating four types of journalism—print, television, online, and radio—reporters must work hard to secure a stable position within the agency if they don't want to risk being eliminated.

Báo Bình ThuậnBáo Bình Thuận12/06/2025

To date, press agencies in provinces and cities slated for merger across the country have implemented restructuring towards streamlining. Many have merged their media outlets, such as Ninh Thuan Newspaper merging with Ninh Thuan Radio and Television Station under the new name Ninh Thuan Newspaper and Radio and Television Station (newspaper and station); similarly, Vinh Long Province's Newspaper and Radio and Television Station have also merged. However, this is only the initial step in merging media within a province; further mergers will continue as provinces and cities complete the implementation of the provincial-level administrative unit merger plan according to the conclusions of the Central Government.

photojournalist-n.-lan-2-.jpg
A reporter interviews a fisherman. Photo: Ngoc Lan

Yesterday, the National Assembly passed a resolution on the reorganization of provincial-level administrative units, leaving 34 provinces and cities nationwide.

Accordingly, all provincial-level agencies and organizations will generally merge into the agencies and organizations of the new province, such as Binh Thuan and Dak Nong provinces merging into Lam Dong. Specifically, the newspapers and radio stations of Binh Thuan and Dak Nong will merge into the newspapers and radio stations of Lam Dong. This indicates that after the merger, a large number of journalists will work at the new Lam Dong Newspaper. With such a large workforce, while the number of newspapers published and daily broadcast time are limited, it can be imagined that the newsroom will not lack news and articles, and competition for news and articles is inevitable. News and articles that are simply rehashed from reports will no longer have a chance of appearing in the newspaper. Previously, local newspapers were considered by many to be dry and primarily served party members, officials, and civil servants...

In fact, local newspapers have rich content; besides conveying the policies and guidelines of the Party and State to the people, they also serve as an important forum and information channel reflecting the thoughts and aspirations of the people. Local newspapers also actively participate in combating corruption and reflecting "hot" and pressing issues occurring in the locality that attract public attention. Reporters always go to the grassroots, thoroughly investigating the root of the problem to reflect it in each work...

However, in today's era of information technology boom, alongside journalists who constantly seek out new ideas and innovative ways of presenting their work, conveying the Party and State's policies accurately and promptly while remaining engaging, there are still "civil servant" journalists. They are reluctant to go to the field, preferring to stay in their offices or at home, calling local authorities and relying on the office to send documents via email. Because they don't go on field trips, they don't experience the pulse of life, their reporting lacks dynamism, and their work is not much different from... reports from the local level. While it's true that every journalistic work relies on data provided by the local level, a report on the same issue would be more engaging and lively if the journalist went directly to the field, investigated the situation, and interacted with the people. It is precisely these articles, lacking the breath of life and heavily reliant on report-based writing styles, that have earned local journalism a reputation for being dry and uninteresting. This causes readers to skip the work after reading only the first few lines, and gradually the reporter himself loses his brand, the trust, and the affection of his readers.

Life is a flowing stream, always in motion, both forward and backward. This is a vast repository of events and materials, allowing journalists to freely search for information and express their work in various ways. Reporters who are closely connected to the field will produce excellent and engaging works, contributing to a more vibrant newspaper.

During the merger period, if journalists didn't innovate their journalistic practices, they wouldn't have a place in their news organizations. Not to mention the risk of self-elimination within the journalistic community as times have changed.

Source: https://baobinhthuan.com.vn/phong-vien-thoi-sap-nhap-130983.html


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