On June 2 in Hanoi, Vietnam Economic Magazine (VnEconomy) officially launched Marcom-AI Platform - a technology platform promoting the media sector.
Marcom-AI Platform is a comprehensive technology ecosystem, built on the strategic cooperation between VnEconomy and technology partners Hemera and Actable AI Vietnam.
This ecosystem includes: the new generation CMS platform developed by Hemera. This is the "key" to help VnEconomy manage content flexibly, effectively, optimize the interface and be ready for AI integration. This platform not only solves the limitations of traditional CMS systems but also brings flexibility, power and high scalability to press agencies and organizations.
In addition, the superior artificial intelligence tool platform for the press and media sector - Asko Platform was developed by technology partner Actable AI Vietnam and designed specifically for the media industry. These core AI models are "powerful assistants" to help press agencies, businesses and organizations optimize all activities.
The platform includes: Askonomy Smartchat - economic information assistant; Asko Brief - economic information summary assistant; AskoVerse - economic information translation tool; AskoVocal - flexible text-to-speech conversion tool; Asko Vocal Premium - exclusive voice generation tool.
Speaking at the event, Mr. Pham Ngoc Linh - Vice President of the Vietnam Union of Science and Technology Associations emphasized that AI has become an important driving force for development. Marcom-AI Platform is the quintessential combination of AI and technologies to optimize the communication and marketing process to keep up with global trends. Marcom-AI Platform is a new step forward for Vietnam Economic Magazine in particular and Vietnamese press agencies in general.
"This is a concrete step of the pioneering spirit of the key press agency in the economic field, demonstrating the spirit of innovation and pioneering in applying technology in the spirit of Resolution 57. This will promote Vietnam's digital economy and bring value to the community," said Mr. Linh.
According to Mr. Dao Quang Binh - Chairman of the Board of Directors, General Secretary of VnEconomy editorial board, "We realize that if the press still maintains its traditional way of doing things, there will be no chance to survive. The main motivation for VnEconomy to invest in Askonomy and these technology platforms comes from the existential challenges in distributing content in the digital age. When ChatGPT was born, we immediately saw this as an ideal opportunity to distribute content proactively and intelligently to readers. At VnEconomy, Askonomy has become a Smart Chat tool, integrating AI to support effective content distribution and stimulate proactive interaction from readers. Not only Askonomy, we are also developing a series of applications within the Asko Platform ecosystem to support reporters and editors. The breakthrough in our content distribution strategy also lies in the CMS platform (content management system).
This is the 'key' that helps us manage content flexibly and effectively, optimizing the interface and user experience with the power of the most advanced technology."
Also at this event, Mr. Do Chien Thang - Chairman of Hemera Media - shared: “We believe that it is impossible to apply a common CMS platform to all newsrooms. Instead, we are steadfast in the "tailor-made" method of developing separate systems for each unit to ensure the most optimal fit. We understand that developing a "tailor-made" platform will require more resources and time. However, we believe that this is the only way to bring sustainable and long-term development to customers."
According to Mr. Thang, Hemera AICMS also strongly supports the converged newsroom model, allowing the production and publishing of news articles for both print and online newspapers on the same platform. This system unifies content management and production personnel, while supporting leadership in decision making through intelligent AI features such as virtual assistants. The combination of AI and digital technology not only optimizes the production process but also completely changes the way of publishing, helping to distribute news faster and more effectively. Moreover, creating new content formats such as audio newspapers with AI also opens up new distribution channels, diversifying the approach to readers.
At this event, VnEconomy also officially announced the establishment of the Data and Artificial Intelligence Alliance (DA Alliance). This is a breakthrough initiative to promote the development of the data and artificial intelligence industry in Vietnam. The alliance will be a bridge, gathering resources, knowledge and experience from pioneering units to jointly create new technological solutions, enhancing national competitiveness in the digital age./.
Source: https://www.vietnamplus.vn/ra-mat-nen-tang-cong-nghe-thuc-day-chuyen-doi-so-linh-vuc-truyen-thong-bao-chi-post1042052.vnp
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