
On the afternoon of March 10, within the framework of the 9th Buon Ma Thuot Coffee Festival in 2025 with the theme "Buon Ma Thuot - Destination of world coffee", a Street Festival with diverse cultural colors from ethnic groups in Dak Lak province took place.

Before the Street Festival, the authorities have diverted traffic and arranged suitable areas for people and tourists to conveniently watch the festival's special performances.

In his opening speech, Mr. Truong Cong Thai - Vice Chairman of Dak Lak Provincial People's Committee - emphasized that the Buon Ma Thuot Coffee Festival aims to honor the value of coffee beans, honor coffee growers, processors and traders; contribute to promoting the beauty and cultural characteristics of the civilized and friendly land of Dak Lak.

The event is even more meaningful when it is held on the occasion of the 50th anniversary of the Buon Ma Thuot Victory Day, the liberation of Dak Lak province (March 10, 1975 - March 10, 2025), opening the general offensive and uprising in the spring of 1975, completely liberating the South and reunifying the country.


The festival also conveys the message of love for coffee and pride in agricultural products through performances imbued with the cultural identity of the Central Highlands.

Ede ethnic boys perform gongs and parade around the streets, impressing locals and tourists attending the festival.

Miss H'Hen Nie - a native of Dak Lak province - dressed up as a traditional coffee filter.

Street festivals bring people and tourists interesting experiences and enjoy special art programs.

The festival brings together nearly 2,000 artisans, farmers; artists, students; art troupes from Korea, Cambodia...

The street festival, in addition to performing performances imbued with the cultural identity of the Central Highlands, also combines modern art, introducing the beauty of coffee civilizations around the world.

The highlight of the festival is to honor coffee growers, processors and producers. Thereby, promoting heritage values, promoting the cultural and economic values of coffee, and elevating the Buon Ma Thuot coffee brand.
Source: https://dantri.com.vn/du-lich/ruc-ro-sac-mau-tai-le-hoi-ca-phe-buon-ma-thuot-20250310202131384.htm
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