Books by Vietnam's 'pepper king' published in over 20 countries.

The book, which recounts the fascinating personal stories of businessman Phan Minh Thông's business journey in Vietnam and around the world, has been enjoyed by readers everywhere.

Nearly two months after its release in numerous countries worldwide, the book "Overcoming Business Journeys" by businessman Phan Minh Thong, Chairman of Phuc Sinh Group, has sold over 500 copies. Following its initial launch in Vietnam under the title "Overcoming Business Challenges," the book has been published by Novum Publishing (London) and sold in nearly 20 countries. While books by Vietnamese authors published abroad are already rare, a book by a businessman appearing in so many places is even more unusual.

The book comprises 26 short stories and personal notes about business and life in Vietnam and other parts of the world. Each story features unique characters with diverse life circumstances, and each story includes a passionate entrepreneur.

Mr. Phan Minh Thong's book has been published in 20 countries around the world.

NVCC

"No matter what your culture is, or what your business is, this is a must-read for any young CEO and a lesson for everyone," commented a reader named Peterson in the section dedicated to author Phan Minh Thong.

Another reader shared: "I was curious to read the book because I had previously done business in Vietnam. It's fascinating to see the perspective of a Vietnamese entrepreneur who started from scratch to build a large agricultural processing and trading company serving the world. I appreciate the author's insightful look at the human element involved in building a successful business; it also shows that Vietnam can do business well and is highly competitive. I also enjoyed the section on the art market in Vietnam. Overall, this is a great and interesting lesson about life and business from this Vietnamese entrepreneur..."

Mr. Phan Minh Thong, dubbed the " king of pepper " in Vietnam, said he wanted to share with readers the difficulties, challenges, and joys of his business life. He was delighted that many people said they learned valuable lessons to avoid mistakes, felt more love for life and happiness after reading it, and expressed a desire to pursue agricultural business or venture into the global market. "Many people said the book inspired them and boosted their confidence. Many of Phuc Sinh's clients and partners even asked why their stories weren't included in this book. I'm very happy about that," he added.

Previously, businessman Phan Minh Thong published the book "Unlimited Creativity in Business" in Vietnam. Currently, both of his books have been nominated to participate in the "5 Most Popular Vietnamese Entrepreneur Books" and "10 Must-Read Business Books of 2023" organized by Saigon Business Magazine in collaboration with the Ho Chi Minh City Department of Information and Communications, the Vietnam Publishers Association - Southern Office, Ho Chi Minh City Book Street Company Limited, and the Business Book Council during the 2023 Entrepreneur and Book Week.

Thanhnien.vn