On October 10th (Seoul time), the "Best Global Brands" report released by the prestigious Interbrand organization showed that Samsung Electronics achieved a brand value of $100.8 billion (a 10% increase compared to 2023). This helped Samsung rise to the 5th position globally for the 5th consecutive year and is also the only Asian brand to make the top 5.
Since first entering the top 5 (in 2020), Samsung's brand value has increased by a total of 62% over four years.
According to Interbrand, Samsung's efforts to penetrate the mobile AI market and expand AI technology across its entire product line are key drivers of growth. The AI competitiveness of Samsung's semiconductor division also contributes to the increase in brand value.
In addition, Samsung is expanding the use of recycled materials across various product lines and collaborating with leading companies in the industry to reduce carbon emissions during device use.
These sustained efforts, along with a consistent global brand strategy, have been recognized in Interbrand's assessment.
Source: https://kinhtedothi.vn/samsung-electronics-co-gia-tri-thuong-hieu-dat-100-8-ty-usd.html
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