Vietnamese furniture products highly appreciated at exhibition fair in North Carolina, USA
Báo Tin Tức•28/10/2024
Last weekend, at Hamilton Center Point, North Carolina, USA, the Opening Ceremony of the Vietnam National Pavilion took place, organized by the Trade Promotion Agency ( Ministry of Industry and Trade ).
Representatives of Vietnamese enterprises participating in the High Point Market 2024 fair.
Attending and cutting the ribbon were representatives of the Trade Promotion Agency, Ministry of Industry and Trade, Vietnam Trade Office in the US, the Fair Organizing Committee, Ho Chi Minh City Handicraft and Wood Processing Association, along with 16 Vietnamese furniture and interior and exterior decoration enterprises and international customers. According to VNA correspondent in the US, High Point Market Exhibition Fair is the largest and most prestigious in the international furniture and interior and exterior decoration industry, with an exhibition area of up to 900,000 m2. The Vietnamese business delegation displayed products on an area of over 460 m2 in a beautiful location in the overall fair area, including many furniture and interior decoration products that are highly appreciated for their quality and style suitable for the US market. Speaking at the opening ceremony, Mr. Le Hoang Tai, Deputy Director of the Trade Promotion Agency, shared: “Vietnam's wood and wood product exports have achieved remarkable results in the first 9 months of the year, estimated at nearly 12.2 billion USD, up 17.2% over the same period in 2023. The main markets for Vietnam's wood and wood products include the US, China and the European Union. With an import value increasing to 5.9 billion USD, the US is leading and accounting for 54.4% of total export revenue, a significant increase of 24.7% compared to 2023”.
American customers at the Vietnam booth.
At this fair, the communication promotion for the Vietnamese booth was especially focused on through many forms before and during the fair such as printing advertisements on the main publications of the fair, sending emails to potential customers, printing and distributing catalogs introducing the business delegation, posting news in major, reputable newspapers about the furniture industry in the US such as Furniture Today.
American customers at the Vietnam booth.
Participation in the annual Wood Fair in the US market through the national trade promotion program since 2003 has contributed significantly to the export growth and maintenance of the brand of Vietnamese wood products in this market. US importers have recognized Vietnam as a reliable source of wood and wood products, especially in the important furniture segment, where Vietnam is the leading supplier to the US market.
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