From February 9 to March 9, the institute analyzed big data on currently promoting K-pop boy groups in areas including consumer participation, media activities, and community activities...
The brand value rankings help companies understand the relationship between users' online activity trends and their spending habits with artists.
Which K-pop boy group topped brand value in March?
According to the Institute's announcement, Seventeen continued to hold the top position for the third consecutive month when it earned 4,049,176 brand value points, despite a 31.32% decrease compared to the previous month.
Second place went to Seventeen's junior group TWS, while third place went to The Boyz, who are currently preparing to make a comeback with 'Phantasy Pt. 3 Love Letter''.
It is worth noting that this month, boy band BTS is not on the top 5 list, even though they held the top spot for many months before.
It is known that the main reason is because the group is temporarily suspending their career to focus on completing their military service.
The top 30 Kpop boy groups according to this month's brand value rankings are: Seventeen, TWS, The Boyz, NCT, RIIZE, EXO, Stray Kids, BTOB, Super Junior, BTS, ENHYPEN, ASTRO, TREASURE, SHINee, B14A, MONSTA X, BOYNEXTDOOR, TOMORROW x TOGETHER, ATEEZ, Block B, Highlight, TVXQ, Wanna One, INFINITE, VIXX, Pentagon, 2PM, CRAVITY, WINNER and SF9.
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