ANTD.VN - On November 11 alone, Shopee recorded a record global revenue of 1 billion USD. In Vietnam alone, the company recorded a 44-fold increase in the number of products sold via Shopee Live on November 11, attracting 603 million views throughout the super sale event, and helping users save more than 1 trillion VND.
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Shopee achieves record sales on 11.11 |
In the Vietnamese market, throughout the 11.11 event, Shopee recorded a total of 722 million interactions and 603 million views of livestream programs of e-commerce platforms, sellers and brands via Shopee Live.
Notably, Shopee's livestream series including "11 Days of Great Livestream", "Sao Thoat Duoc", "Shopee Live 11.11 Super Concert - Secret Couple"... have left many special impressions, not only bringing fun entertainment content with many attractive promotions but also gathering a series of top stars and KOL/KOC (influencers) who are currently receiving the most attention.
The program lasted throughout the 11.11 event, reaching a record of nearly 170 million interactions and more than 12 million views.
Along with that, sellers and brands on the platform also increased their investment scale for the Shopee Live channel and achieved many impressive results.
On November 11 alone, the total number of Shopee Live viewers increased 11 times compared to normal days, while an average seller on the platform livestreamed for up to 7 hours.
Shopee's practical incentives and support programs also boosted the number of products sold via Shopee Live by 44 times, helping sellers and brands grow revenue positively from the livestream channel.
In particular, Shopee Affiliate (Affiliate Marketing) has also become one of the effective sales-enhancing tools during this time. More and more brands are choosing to cooperate with Shopee's KOL Affiliate (Affiliate Marketing with KOL) to promote their products. On November 11 alone, the number of KOL Affiliates actively working on the platform increased 79 times, with the number of livestream sessions introducing products via Shopee Live channel increasing 6 times.
Regarding shopping trends, on November 11 alone, Shopee recorded a 38-fold increase in the number of users shopping on the platform. Specifically, Hanoi , Ho Chi Minh City, Da Nang, Dong Nai and Hai Phong are the five provinces and cities with the highest number of orders placed via livestream, leading the shopping and entertainment trend across the country.
Fashion and cosmetics products sold best on livestream: Women's slippers and lipsticks were two of the most sought-after items on 11.11 with a total of more than 1.5 million keyword searches. Products such as facial masks and shirts were also among the best-selling products on livestream on Double Number Day, bringing the total number of Fashion and Cosmetics products paid for via Shopee Live to 44 times higher than normal days.
Popular brands on Shopee Mall include Samsung, Ensure, Unilever, La Roche-Posay, and LocknLock.
In addition, ShopeePay and ShopeeFood wallets also recorded positive results on November 11.
Mr. Tran Tuan Anh - CEO, Shopee Vietnam said: "We will continue to support Shopee Live for a long time and expand the quality Shopee KOL Affiliate network (Affiliate Marketing with KOL), accompanying sellers, brands and users to maximize the advantages that livestream sales bring, moving closer to the goal of becoming an e-commerce platform providing the leading shopping - entertainment experience".
Continuing the year-end shopping event series, from November 21 to November 25, Shopee will continue to bring the Black Friday Super Sale program with a series of free shipping promotions, buy 1 get 1 free fashion and cosmetics products, and discounts up to 50% via Shopee Live. Immediately following is the Cyber Monday Super Sale program taking place on November 27, bringing a series of Xtra voucher promotions up to 500,000 VND off (conditions apply).
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