Spotify Updates Tools for Podcast Creators with New Metrics

This update focuses on providing new conversion metrics for both hosted and unhosted podcasts on the platform, making it easier for creators to track how their content is discovered and consumed by listeners.

New Spotify Metrics for Podcasters

These new metrics will give creators a more detailed look at how their shows are discovered through channels like the homepage, search, or library, and will also provide insight into how discovery translates into streams, Spotify announced in an official blog post.

Spotify says the goal of the update is to help creators better understand user behavior with their content. “These new insights allow you to measure your progress and help you understand where you can focus to influence the growth of your show,” Spotify explains. For example, if a show has a large reach but a low conversion rate from impressions to streams, creators will be aware and adjust their content accordingly.

Explore channels on Spotify

Some specific examples provided by Spotify include Spotify Home impressions, which are recommendations from featured podcast shelves, recently played shows, or podcast previews. Search impressions include not only regular search results, but also top podcast charts and playlists curated by Spotify’s editorial team. Library impressions are data collected from shows that have been saved by users.

Rolling out new metrics for creators

In addition to the new metrics, Spotify says these data will work in conjunction with other metrics already available on Spotify for Podcasters to give creators a more complete picture of how their shows are performing. These metrics are expected to roll out to users in the coming weeks.

With the new improvements, Spotify hopes to help creators not only better understand how their content is consumed, but also help them optimize their content development strategies, increase engagement, and reach new listeners.

Hung Nguyen (According to 9to5mac)

Source: https://www.congluan.vn/spotify-cap-nhat-cong-cu-cho-nguoi-sang-tao-podcast-voi-so-lieu-moi-post313950.html