At the 2024 International Exhibition on Milk and Dairy Products (Vietnam Dairy 2024) with the theme "Healthy You - Healthy Vietnam", Vinamilk created great attraction by bringing a multi-dimensional space - multi-sensory experience and at the same time inspiring the Net Zero journey with many outstanding highlights.
Mr. Nguyen Quang Tri - Vinamilk Marketing Executive Director - spoke at the opening event of the 2024 International Exhibition on Dairy and Dairy Products.
Highlights at the largest dairy exhibition of the year
As a leading enterprise in Vietnam and promoting a strong brand renewal strategy, Vinamilk has proven its "attraction" at the 2024 International Exhibition on Milk and Dairy Products. This is the industry's biggest event of the year, gathering nearly 200 booths from domestic and foreign enterprises and organizations.
“The theme of ‘Healthy You, Healthy Vietnam’ of this year’s exhibition is also the message Vinamilk wants to convey. Because the dairy industry not only carries the special mission of taking care of people’s health, but also contributes greatly to the common development, for a happier life, a healthier and more sustainable Vietnam”, Mr. Nguyen Quang Tri - Marketing Executive Director - shared about the theme of this year’s exhibition.
At this year's exhibition, Vinamilk brought a unique multi-dimensional space, introducing pioneering product lines, breakthroughs in technology, nutrition and health such as Vinamilk 100% fresh milk, Vinamilk Green Farm, Vinamilk 9-nut milk... This is also a series of products that have won prestigious world awards in the food industry such as the World Dairy Innovation Awards 2023, the Superior Taste Awards 2023, Clean Label certification from the Clean Label Project...
Vinamilk's colorful space welcomed nearly 10,000 visitors to this year's exhibition.
In addition, the area introducing drinks made from Vinamilk products according to creative recipes also attracted special attention from visitors. It is still the familiar Vinamilk products in every family such as fresh milk, condensed milk, yogurt... but transformed into drinks that are both eye-catching and delicious.
Super Nut Cappuccino, Vinamilk Frozen Yogurt ice cream, Vfresh Necta Peach Slush... are creative drinks that attract many customers to try.
Spread the message "Healthy You, Healthy Vietnam"
In addition to experiencing the colorful space, Vinamilk has organized many environmental activities such as "Exchange boxes to receive green gifts", "Check-in at Vinamilk Net Zero to contribute trees to Vietnam" through the Vinamilk Net Zero Forest project... This activity also responds to the general message of this year's exhibition on sustainable development.
Children can drink milk freely, participate in free playgrounds and activities to exchange milk cartons for gifts, and check-in to contribute trees to the forest on June 1.
Sustainable development has become a prominent “keyword” of the dairy industry in the world. Not outside this trend, the Vietnamese dairy industry is actively promoting sustainable development, towards a healthy Vietnam. According to Mr. Tran Quang Trung - Chairman of the Vietnam Dairy Association - that is also the reason why businesses, such as Vinamilk, have created a “green” mark at this year's exhibition with Vinamilk's journey towards Net Zero (achieving zero net emissions).
“We have had the first factories and farms that have achieved carbon neutrality, and Vietnam also has businesses participating in the global initiative of the dairy industry on Net Zero. These are great steps forward for the Vietnamese dairy industry. I believe that the proactive role of businesses in leading roles will create a great impact, helping to promote green production - green consumption of the industry, towards the common goal of Net Zero,” Mr. Trung shared.
Exhibition visitors checking in at Vinamilk's area can contribute 1 tree to Vietnam through the Net Zero Forest project.
Vinamilk is a pioneer enterprise responding to the challenging target as committed by the Government at COP26 with the Vinamilk Pathways to Dairy Net Zero 2050 action program. Vinamilk is also the first unit to support the Pathways to Dairy Net Zero initiative of the world dairy industry, announcing the roadmap to Net Zero by 2050 and simultaneously implementing the project "Vinamilk Net Zero Forest" ...
Guests visited Vinamilk's area at the exhibition.
In less than a year since announcing the roadmap, Vinamilk has had 3 units certified as carbon neutral (Net Zero) according to the PAS2060:2014 standard and is also the first enterprise in Vietnam to have both factories and farms achieving Net Zero according to this standard. All of these efforts are part of the green roadmap that Vinamilk has been promoting to fulfill its commitments to sustainable development as well as its core mission of "caring" for nearly 50 years.
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