Strengthening the application of technology to support tourism management and promotion

Developing shared digital platforms, a key factor in forming a smart tourism ecosystem

With the important goal of forming a synchronous and unified smart tourism ecosystem, the Tourism Information Center has focused on developing and putting into operation shared digital platforms in the tourism industry to create concentration and synchronization of data, overcoming the fragmentation, "a hundred flowers blooming" and waste of resources.

Shared digital platforms are developed to support all three areas: (1) State management, (2) Tourism service business activities, (3) Improving tourist experience in accordance with the Government's direction in Resolution 82/NQ-CP on key tasks and solutions to accelerate recovery and accelerate effective and sustainable tourism development and Directive 08/CT-TTg of the Prime Minister on comprehensive, fast and sustainable tourism development in the coming time.

Shared digital platforms in the tourism industry that have been developed and put into operation by the Tourism Information Center include:

- Vietnam tourism database system : serves the state management of tourism from central to local levels, with many component databases such as travel businesses, accommodation establishments, tour guides, tourist areas/destinations...

- Tourism statistical reporting software from the central to local levels: supports localities and businesses in the tourism industry to conduct statistical reports according to regulations in Circulars of the Ministry of Culture, Sports and Tourism.

- National tourism application "Vietnam Travel" : this is a multi-service integrated digital platform to comprehensively support tourists with many utilities such as: looking up tourism information, digital tourism maps, booking air tickets, booking rooms, buying sightseeing tickets, shopping for goods, managing tours, reporting to authorities...

- Viet Card - Smart travel card : developed with modern, safe, secure technology, supporting tourists to make transactions and cashless payments safely, conveniently and quickly according to the general policy of the Government. The card is also integrated into the national tourism application "Vietnam Travel" to create the most convenient conditions for tourists to make transactions and payments.

- Application "Tourism Management and Business" : supports tourism businesses to connect with customers, set up online payment acceptance points, provide products, and connect with state management agencies in the tourism sector.

- "Online - Connected - Multimodal" electronic ticket system : designed to be applied at tourist attractions, historical sites, and entertainment areas that sell tickets. Support tourist attractions to optimally control the ticket sales and ticket checking management process; create more convenience for visitors when coming to buy entrance tickets, minimizing waiting time; support tour guides when bringing visitors to visit, especially large groups of visitors who only need 1 ticket for the whole group, and at the same time issue electronic invoices...

Electronic ticket system at the President Ho Chi Minh Relic Site at the Presidential Palace (Photo: TITC)

- Multimedia Guide System : designed to be applied to all tourist attractions, relics, museums... that need to explain and introduce information to visitors. This product is integrated into the national tourism application "Vietnam Travel".

To put these platforms into practice, in recent times, the Tourism Information Center has focused on supporting training for local tourism management agencies, businesses, associations, destinations, and local tourism communities to implement digital transformation activities, apply shared platforms of the industry, sign memorandums of understanding on cooperation in digital transformation of tourism with localities, etc. At the same time, the Center has developed and disseminated the document " Guidelines for digital transformation in the tourism industry" to facilitate localities in implementation.

Strengthening the application of technology to support the promotion of Vietnam tourism

In addition to building a smart tourism ecosystem, the Tourism Information Center has promoted the image and brand of Vietnam tourism through national digital communication channels of the Vietnam National Administration of Tourism, including websites and social networks such as Facebook, YouTube, Instagram, Zalo to domestic and international tourists.

Website interface vietnam.travel promotes Vietnam tourism to the world

In particular, the website https://vietnam.travel specializes in promoting Vietnamese tourism abroad with rich, attractive content, beautiful images, vivid video clips, attracting a huge number of visitors from international readers. According to data in March 2025 from the global website rating site (similarweb.com), Vietnam's website https://vietnam.travel has risen to 2nd place in Southeast Asia, just behind the Thai website and above many other competitors such as Singapore, Indonesia, Malaysia, and the Philippines.

The YouTube communication program with the theme "Vietnam: Go To Love!" was implemented by the Tourism Information Center with a new and effective approach through creating vivid and attractive video clips promoting destinations, Vietnam's tourism brand and localities and destinations. This program was honored to win the National Award for External Information twice (Second Prize in 2022 and Third Prize in 2024) organized by the Central Propaganda and Education Commission in coordination with key press agencies.

Google Arts & Culture Digital Platform

In addition, in recent times, the Tourism Information Center has strengthened cooperation activities with major technology partners, such as coordinating with Google to deploy communications and promote many online exhibition projects on Vietnamese tourism and culture on the digital platform Google Arts & Culture , which is known as the world's leading online cultural museum. Introducing images of Vietnamese tourism on the Google Doodle tool. Applying Google's market trend tracking tools to learn and analyze data on trends and international demand for Vietnamese tourism.

Most recently, the Tourist Information Center collaborated with Samsung Electronics to organize Competition creating content “Galaxy AI Understands Vietnamese, Honors Vietnamese Tourism”. This cooperation is an effort of both parties to apply artificial intelligence to preserve, promote and spread the beauty of Vietnam, in line with the orientation of the Vietnam National Administration of Tourism to increase the application of modern technology to support communication and tourism promotion.

According to the Information Center, Vietnam National Administration of Tourism

Source: https://bvhttdl.gov.vn/tang-cuong-ung-dung-cong-nghe-ho-tro-cong-tac-quan-ly-va-xuc-tien-du-lich-20250521105645953.htm