Royal De Heus Group appoints Mr. Gabor Fluit as Group CEO

De Heus is proud to announce that Mr. Gabor Fluit, General Director of De Heus Asia, will be officially appointed to the position of General Director of De Heus Royal Group from January 1, 2025.

Gabor joined De Heus in 2008 and together with his dedicated team, successfully established De Heus’ operations in Vietnam. In the following years, he played a key role in expanding and consolidating De Heus’ strong position in Asia, notably in Myanmar, Indonesia, Cambodia and India.

In 2021, he played a key role in the acquisition of Masan 's animal feed business (including Proconco and Anco), which has now been successfully integrated into De Heus Vietnam. With his talented leadership style and deep understanding of business and cultural diversity, Mr. Gabor was entrusted by the De Heus family with the responsibility of leading De Heus to develop sustainably globally. It is expected that in mid-2024, Mr. Gabor will return to the Netherlands with his family to assume the role of Group CEO from January 2025.

Mr. Gabor Fluit, General Director of De Heus Asia, will be officially appointed to the position of General Director of De Heus Royal Group from January 1, 2025.

The De Heus Vietnam leadership team remains strong under the leadership of Mr. Johan van den Ban. Mr. Johan joined De Heus in 2013 and officially held the position of General Director of Vietnam since 2020. With a keen business background and a close understanding of Vietnamese culture, Mr. Johan and the leadership team have led De Heus Vietnam through an important development phase, especially during the merger of Masan's animal feed business. In addition to his current role, Mr. Johan will be appointed General Director in charge of Vietnam, Myanmar, Cambodia and India. He will report directly to the new Group CEO, Mr. Gabor Fluit, and will continue to live in Vietnam with his family. The Directors of the business units in Myanmar, Cambodia and India will report to Mr. Johan in this new role.

Sharing about his new role, Mr. Gabor Fluit said: "I am very honored and proud to start as CEO of Royal De Heus Group next year. Looking back on the journey of more than 15 years with colleagues, customers and business partners, I am extremely grateful for what we have achieved together in Vietnam. With the rapid development of the market, De Heus has become one of the leading companies in animal nutrition in Vietnam and Asia thanks to the dedication of our employees and the resilience of our dealers, farmers and partners. I am confident that Johan and the leadership team in Vietnam will write the next successful chapters in the journey of sustainable growth. De Heus has a talented team in all business units in Asia and this is still a key market for the development of the group. I am committed to maintaining close contact with all of you, so that customers and De Heus can grow together towards the goals common

Mr. Gabor Fluit and Mr. Johan van den Ban

“On behalf of all employees, I would like to express my deep gratitude for Mr. Gabor’s valuable guidance over the past years. We are extremely proud to have Mr. Gabor assume the role of CEO of Royal De Heus Group. Under Mr. Gabor’s leadership, all De Heus colleagues, customers and business partners in Vietnam and Asia can rest assured that the company will continue to grow strongly in existing markets and actively expand into new potential markets. Personally, I am extremely pleased to have the opportunity to take on a broader role. I am confident that with strong teams in each country and the Asia leadership team, De Heus will develop sustainably alongside independent livestock and aquaculture farmers in Asia,” said Mr. Johan van den Ban.

Royal De Heus Group is one of the leading global groups in the field of animal nutrition. Since entering the Vietnamese market in 2009, De Heus has continuously grown to become one of the largest and most prestigious animal feed manufacturers in Vietnam.
Always committed to supporting and contributing to the production of safe and healthy animal feed and food in a sustainable manner. De Heus affirms its position as an important partner in the animal protein value chain, supporting farmers and customers to develop sustainably and improve chain productivity. With prestigious brands such as De Heus, Con Co, Anco, Windmill and Koudijs, De Heus has become a familiar name to Vietnamese livestock farmers.

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