Hanoi Promotion Month: Purchasing power increases up to 50%

Businesses participating in the Promotion Month saw a sharp increase in revenue, especially during the last 2 days of the weekend (December 21 and 22, 2024).

People take advantage of shopping for promotional consumer goods.

Mr. Pham Hoang Hanh - Director of MediaMart My Dinh Supermarket - said that MediaMart and other manufacturers and distributors have had good promotional programs for consumers with more than 30,000 products, focusing on televisions, refrigerators, washing machines, air conditioners, household appliances, technology products, etc. During the Promotion Month, the system will discount many products from 15 to over 50%. "The supermarket currently has promotional programs: "Buy one, get one free", "Deep discounts, stimulate demand"; "Buy now, pay later"; "Consume first, pay later"; "Pay in installments of 0 VND", issuing online shopping vouchers to stimulate shopping at the supermarket" - Mr. Pham Hoang Hanh said. In addition, MediaMart also deploys many promotional sales channels on TikTok and Facebook platforms and cooperates with banks and payment wallets to deploy many online incentive programs for customers who do not have the opportunity to experience shopping directly at the supermarket system. The online sales rate is currently around 30-40%. Thanks to the implementation of a variety of stimulus solutions and deep promotions, purchasing power during the implementation of the Hanoi Promotion Month program in 2024 increased by 30-50% compared to the same period last year. Participating in the "Golden Day of Shock Prices" program in the Hanoi Promotion Month program in 2024, Sapo Bakery store (at No. 8, Quang Trung Ward, Ha Dong District, Hanoi ) also had a revenue growth of 40-50% compared to normal days. Mr. Nguyen Dao - Head of Marketing Department of Sapo Bakery Store said: "During the period of 15:30 - 22:00 from December 21 to 24, we run a 50% discount program on cakes, biscuits, coffee, drinks, cake boxes, tea boxes. As of the afternoon of December 21, the number of customers coming to the store exceeded the seller's expectations. The representative of the retail chain WinMart/WinMart+/Win also said that the retail system worked with suppliers 2 to 3 months before Tet to increase inventory by 20% compared to the same period, ensuring abundant supply, avoiding shortages or sudden price increases. At Winmart Royal City supermarket (Building R3, Wincom Mega Mall Royal City, 72 Nguyen Trai Street, Thanh Xuan District, Hanoi ) - one of the supermarkets implementing 'Golden Point' in the Hanoi Promotion Month program series In 2024 - at noon on December 22, the number of customers flocking to the supermarket was quite large. Along with daily food items, Tet gift baskets, food, cakes, candies, etc. were also chosen by customers. Hanoi Promotion Month 2024 was implemented with many highlight activities to enhance the development of trade promotion activities, apply technology towards the entire traditional consumer market and smart consumption, connecting businesses with consumers in the capital faster.

Source: https://www.anninhthudo.vn/thang-khuyen-mai-ha-noi-suc-mua-tang-den-50-post599144.antd