Le Kim Ngan sent her thanks to Tuoi Tre newspaper for her meaningful 4-month study journey here - Photo: TRI DUC
After the lesson, students are summarized and comprehensively evaluated the training process at the editorial office.
Professional thinking comes from criticizing every word
The class is part of a training cooperation agreement between Tuoi Tre newspaper and Hoa Sen University. According to the agreement, students will study the "media text creation skills" course at Tuoi Tre newspaper.
No longer are the classes heavy on theory, learning how to write a PR article or press release, students have had a truly "practical" semester, where they begin to think, work and act like a real media person, increasing communication efficiency and effectiveness.
Each lesson is a practice session, one role-playing as a PR writer, another role-playing as a campaign builder, social media content creator, or press release writer.
It is the act of coming up with ideas, implementing and presenting plans that forces students to change their thinking: instead of thinking like learners, students start asking questions like professionals.
Ms. Luu Hong Hanh presented about the campaign to launch Sweetcare cake products associated with the message of healthy eating - Photo: TRI DUC
Lecturers do not stand in the position of a grader or a one-way communicator, but become companions, analyzing unreasonable points with students, giving suggestions on how to edit and perfect communication products.
It is these in-depth critical questions about message, logic, and expression that create positive pressure, forcing students to think like real professionals.
Not only stopping at presentations, many student groups also bring a special creative atmosphere to the classroom: integrating appropriate music into the presentation content, designing professional presentations, investing in every detail to ensure both satisfying subject requirements and clearly expressing the group's personality.
Students were excited with the presentation of the communication campaign by the groups during the class - Photo: TRI DUC
Some topics that students prepared for their assignments such as: Tre Concert, Premiere of Em xinh say hi, Sweetcare cake product launch event, Sowing green seeds at Giac Ngo pagoda, Meeting the top 21 All-round Rookies event, BEING YOU product communication campaign, Ecocameras officially launched, Con Rong chau Tien MV, Welcome Day 2025 - New student welcome day, Orio's Swing product ... have shown the students' flexible creativity and sensitivity to modern communication trends.
In addition, students also carefully prepare related knowledge to support the presentation, showing seriousness in the implementation process. The products have similar quality, there is not too much difference between groups.
Many practical application values
Master Pham Van Quen - Head of Reader Affairs Department of Tuoi Tre Newspaper, Head of the course - awarded certificates to students who completed the training course - Photo: HO NHUONG
Thanh Binh - a second-year student of marketing and communication - believes that the greatest value you receive is the practical knowledge base of writing and communication.
Although Binh did not intend to pursue journalism but rather filmmaking, his studies at Tuoi Tre newspaper provided him with "usable" knowledge in any media field.
Having learned how to write a newsletter, compose a podcast, or deploy a press release clearly and coherently, Binh believes that what he has accumulated will help you be more confident and proactive in your future work.
"Having each sentence and every small mistake like spelling or punctuation corrected helps me learn to be careful, which is necessary in every job. Studying at the editorial office is not only about learning words, but also about working style," Binh shared.
Nguyen Quang Huy stirs up the atmosphere of the class with an impressive dance performance - Photo: TRI DUC
For Duc Manh, the most valuable thing is the opportunity to experience reality: write - make mistakes - correct - rewrite. According to Manh, this process has helped him mature professionally, especially in language processing. Each lesson is closely accompanied by lecturers, supporting students in editing in a practical and specific way.
Truc Linh - a classmate - said that from the very first class, she was attracted by the clean, tidy learning space, and especially the abundance of reference materials available in the editorial office environment.
But what Linh remembers longer is the way the lecturers, who have many years of practical experience in the profession, do not hesitate to give direct feedback, helping students recognize the inconsistencies in their writing style, adjusting the sentences to be closer to journalistic standards and avoiding misunderstandings for readers.
Linh believes that each lesson takes place at a fast pace but is not dry. Students are not "reading and copying" in one direction, but are practicing and correcting mistakes in class, activating critical thinking and initiative. Instead of learning from available examples, students learn from their own mistakes, which Linh believes is the most valuable asset for growing up in the profession.
Nguyen Ngoc Bich Anh, representing the group, presented the communication campaign to launch a MV - Photo: TRI DUC
Training knowledge is practically applied to school subjects.
Manh Hung - a second-year student in the marketing and communications department - shared that learning from people who "are doing the job every day" helps make class time lively, inspiring and not boring.
Through each lesson, Hung realized that communication is not just a theory but a process that requires patience, sensitivity and serious investment, from writing PR articles to building campaigns. Questions are always answered promptly by the lecturers, helping the knowledge to be absorbed more deeply.
What Hung learned at Tuoi Tre newspaper did not stop at this class, but he continued to apply it in other subjects at university, and received high praise from the professional lecturers.
Source: https://tuoitre.vn/them-46-sinh-vien-truong-dh-hoa-sen-hoan-thanh-khoa-hoc-tai-bao-tuoi-tre-20250710125147836.htm
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