Thanh Phuong Smoked Buffalo Meat

Smoked buffalo meat is one of the unique dishes of the Thai ethnic group in Son La and has become a favorite specialty of many people. Currently, there are many households in the province producing and trading smoked buffalo meat, but there are not many products registered for trademarks and certifications, notably the product "Thanh Phuong Smoked Buffalo Meat", recognized by the Provincial People's Committee as a typical rural industrial product at the provincial level in 2023.

Raw materials for processing Thanh Phuong buffalo jerky products ensure clear origin.

Thanh Phuong dried buffalo meat processing facility is located at Group 8, Quyet Thang Ward, City. Sharing about the process of building the brand, Ms. Vu Thi Minh Phuong, the owner of the facility, said: I myself am not a Thai ethnic, but dried meat, especially dried buffalo meat, is a dish that has been with me during my years living in Son La. Realizing that there are many places that make this product, but the spices are not suitable for many people's taste, especially customers in other provinces, I spent time researching, learning, and processing methods to make the taste moderate, suitable for the needs of each customer segment. Gradually, it has been welcomed by many friends, relatives, and customers.

After marinating, each piece of meat is put on skewers and then dried in the kitchen.

Since 2019, Ms. Phuong has started selling buffalo jerky products. When she had a stable customer base, her family invested in buying a drying oven, vacuum sealer, cold storage, meat rolling machine, meat grinder, etc. to ensure product quality.

Thanh Phuong buffalo jerky drying time is from 2 days, nights or more to ensure quality.

The raw materials for processing the buffalo meat product are guaranteed to have a clear origin, absolutely no preservatives or chemicals are used, choosing fresh buffalo meat thighs, sliced along the grain and then marinated with spices, including: Fresh garlic, chili, ginger, mac khen, lemon leaves and a little wine (according to a special recipe) to make the meat dish fragrant after processing. The marinating time is 2-3 hours, so that the spices are absorbed evenly into the meat pieces.

Customers buy Thanh Phuong buffalo jerky products

After the meat has absorbed the spices, each piece of meat is put on skewers and then dried on the kitchen shelf. The drying time for the meat is from 2 days, nights or more, especially, the smoking process must not be interrupted, it must be continuous for the meat to be delicious. The firewood used to dry the meat is longan firewood to preserve the characteristic flavor of the meat. When drying, there must not be too much smoke, the temperature must not be too high. After that, the dried meat is steamed in a wooden steamer to cook the meat, after processing, it is packaged into bags and vacuum-sealed with different weights, depending on the customer's requirements.

Thanh Phuong buffalo jerky products are packaged and vacuum-sealed according to the customer's requested weight.

Smoked buffalo meat is produced by the family all year round, especially during Tet, when customer demand increases. The product has been supported by the Center for Industrial Promotion and Industrial Development Consulting, Department of Industry and Trade, now the Provincial Center for Investment Promotion, Trade and Tourism to register for product trademark protection, with beautiful packaging, its own brand, attractive when given as gifts. The product was selected by the province to be displayed at domestic and provincial booths and fairs and was recognized as a typical rural industrial product of the province in 2023, helping Thanh Phuong smoked buffalo meat products to be known by many consumers, with sales increasing compared to the previous year.

Currently, Thanh Phuong's smoked buffalo meat products are available in many provinces and cities across the country; of which, the out-of-province market accounts for 80% of output, with very good customer feedback on the product. In November 2023, Ms. Phuong established Thanh Phuong One Member Co., Ltd.; last year, it produced about 2 tons of smoked buffalo meat, with a revenue of more than 1 billion VND, creating jobs for 2 local workers, with an income of 5-6 million VND/month.

Holding Thanh Phuong dried buffalo meat in her hand, Ms. Trinh Van An, a tourist from Hanoi , said: Coming to Son La, I have enjoyed many dried buffalo meat products, but when introduced and experienced by friends, Thanh Phuong dried buffalo meat is very suitable for my family and me, delicious, chewy, sweet, not too spicy, strong, diverse and eye-catching packaging, with clear labels and production addresses. This time coming to Son La, I ordered 300 kg of dried meat as gifts for relatives, friends and to sell to those in need.

Thanh Phuong smoked buffalo meat product is recognized as a typical rural industrial product of Son La province in 2023.

Currently, the Company is developing a plan to register the smoked buffalo meat product as an OCOP product of the City; promoting and building a strategy to boost consumption on digital platforms and e-commerce. In addition, improving product quality, producing more smoked products from beef, pork, pork belly, sausage, humpback carp, etc., designing a variety of packaging models to meet the psychology and needs of customers; prioritizing quality and reputation, ensuring food hygiene and safety, aiming at the goal of developing sustainable production and business.

Mercury - Hoang Giang

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