"The Age of Cookies"
Bich Phuong's career can be roughly divided into 3 stages: starting point in Vietnam Idol , before and after the "Tien Cookie era".
She came out of Vietnam Idol 2010 - a season that brought together many prominent faces such as: Uyen Linh, Van Mai Huong, Lan Nha, Leu Phuong Anh, Trung Quan...
Even though she stopped early, she still left a pretty good impression, especially the image that was almost no longer seen in professional Bich Phuong in the following years: a version that dared to challenge herself in unsafe areas, opening her mouth to sing and pushing her voice to reach the true climax.
Working professionally since 2011, Bich Phuong has gone through many twists and turns in her career and gradually reached the top.
In the first three years, Bich Phuong built the image of a "sad woman" singing ballads. The girl was fragile and weak in feminine dresses, with long hair, softly singing sad love songs.
 |  |
It is not an exaggeration to say that she is one of the successful ballad singers of this period. In the period when the market favored "cheesy" ballads, Bich Phuong's plaintive singing style was unmatched.
When the tragic ballad was not out of date and many colleagues were still eager to exploit it, Bich Phuong and her team turned to pop and electronic music.
These types of turning points are always sensitive because changing image and music is not easy, especially for established artists - meaning they have a huge shadow to escape.
In reality, in showbiz, any singer can talk about "transformation" but not many can actually do it. Bich Phuong is one of them.
From the early cheerful songs like Let's Love Each Other , it took Bich Phuong about 4 years to reach the hit Love Spell.
In fact, before that, she was already a star when she released music every year and won big, had high salaries and owned many valuable contracts. However, Love Spell marked a milestone for Bich Phuong in her career, widely recognized by people in the profession, the press and the public.
MV "Love spell"
Not only music, Bich Phuong's image also changes in a sexy, seductive and mysterious direction.
In the last years of the "Tien Cookie era", when the market turned back to favoring lo-fi, chillhop or sadcore sad music, Bich Phuong and her team continued to show their awareness of the times when releasing the series of songs "Em Bo Thuc Suoc Chua?", "Mot Chua Nhan Thoi" and all of them were big hits.
Disappearing at the top
12 years (2011 - 2023) of "Tien Cookie era", Bich Phuong's career is mostly bright spots.
Not only is she an A-list star, Bich Phuong also once held a prominent position in the market's female singers. She took over when Dong Nhi went down; her performance was more stable than Vu Cat Tuong and Toc Tien; she made a big leap compared to Van Mai Huong and could have taken the spotlight during the years when Hoang Thuy Linh had no products.
Bich Phuong's first key to success is recognized by many in the profession as having the strongest and most professional team in showbiz at one time.
Unlike the years 2023 - 2025, the market 10 years ago lacked teams like 1989s Entertainment headed by musician Tien Cookie.
This team is almost comprehensive, from composition to harmony and arrangement, has a good grasp of the market and has often played a pioneering role in creating trends.
In particular, the company works in a closed manner, every step is controlled in a separate system, so Bich Phuong's musical color is unique, not falling into the situation of "1 team of 20 singers fighting for each other" like most of her colleagues.
Besides a strong team, Bich Phuong also shows that she has a good foundation and potential for sustainable, long-term exploitation. She does not possess any outstanding strengths but is good in all aspects, from singing, style, appearance to personality and thinking. Thanks to that, in 3 times of changing music and image, she is very compatible and has achieved success.
Around 2023, Bich Phuong left her old company, ending the "Tien Cookie era". From 2022 to March 2024, she had almost no activities other than a few advertising products.
Amidst the bustling market with its constant flow, her disappearance is quite regrettable. The name Bich Phuong is gradually losing its appeal, while many new faces appear.
Excerpt from MV "Raise a cup to relieve sorrow" - the first addition of Bich Phuong and Tang Duy Tan
On the surface, she seems to still hold the same position as before, but in reality, her work has been significantly affected. However, Bich Phuong is lucky not to fall into a legal battle or dispute over copyright, ownership of YouTube channels, fanpages... with her old company.
Return
Bich Phuong has returned since March 2024 with two highlights: the MV "Nang chat tieu sau" and the program "Em xinh say Hi" .
The product Raise a cup of sorrow has all the elements to become a blockbuster at that time, from the combination of hit maker Tang Duy Tan to a tight media plan, recreating the encounter Love spell - Run now in 2018. The MV and song are also said to imply the attractive and discreet private life of the female singer.
As a result, the MV became a "flop", completely crushed by its competitor, " We of the Future" by Son Tung M-TP.
When participating in Em xinh say Hi , Bich Phuong was one of the artists that received the most public attention.
However, due to many factors, the show was quite hot but did not really "break out of the loop" (go beyond the initial audience to spread to the masses - PV) , Bich Phuong also did not create much of an impression other than a few moments of close attention, taking care of juniors and the mystery of the relationship with Tang Duy Tan.
Overall, Bich Phuong is still coming back quite well with positive signs but it cannot be called an explosive, strong comeback.
She has not really shown a clear enough direction after separating from the old team. The singer's expressions from 2024 until now are still quite hesitant, with a tentative color.
In other words, Bich Phuong is temporarily stable but not really stable, and will have to face challenges, including the risk of being out of date and slipping from the peak if she does not overcome this stage.
Le Thi My Niem
Source: https://vietnamnet.vn/tiec-cho-ca-si-bich-phuong-2426856.html
Comment (0)