Right after its establishment on October 10, 1949, the Lai Chau Executive Committee identified the task of "Building and developing a strong mass base, initially from the highlands and then spreading to the lowlands". This was considered the first propaganda task of the Provincial Party Committee; thanks to effective propaganda and mobilization, the ethnic minorities of Lai Chau believed in and followed the revolution, creating favorable conditions for building a solid revolutionary base and advancing deep into the area. In response to the development requirements of the revolution, on February 4, 1952, the Lai Chau Executive Committee established the Organization - Propaganda Department to advise on organization and propaganda work, thanks to which the propaganda work was effective in propagating and mobilizing the people to develop the revolutionary base, paving the way for the main force to liberate Dien Bien Phu in 1954; mobilizing human and material resources to support the South, contributing to the Great Victory of Spring 1975; healing the wounds of war, developing the socio-economy, firmly ensuring national border sovereignty , and renewing the country.
Over the 21 years of separation and establishment of the province (2004 - 2025), propaganda work continues to make important contributions to the cause of building and developing Lai Chau, contributing to building a strong provincial Party Committee in terms of politics , ideology and ethics; affirming and protecting the Party and State's guidelines and policies; preserving and consolidating solidarity and unity within the Party and consensus in society; closely linking with socio-economic, national defense, security and foreign affairs tasks; combating propaganda and distortions of hostile and reactionary forces; taking the lead in paving the way for the implementation of the province's political tasks, contributing to bringing Lai Chau "out of a particularly difficult situation", "out of a state of underdevelopment"; ensuring solid national defense and security, building Lai Chau to develop rapidly and sustainably.
Today, the propaganda work of the Provincial Party Committee is facing new opportunities and new requirements in the context of restructuring the industry's apparatus, the 2-level local government model and the digital transformation revolution that is taking place strongly. The new challenges are also opportunities for propaganda work to continue to affirm its leading role and pioneering role in the cause of building and protecting Lai Chau . The Propaganda and Mass Mobilization Sector of Lai Chau is determined and makes efforts to be "Pioneer - Focus - Persuasive", closely following the Party's guidelines and policies, the leadership of the Provincial Party Committee and the province's practices to strive to successfully complete the assigned tasks.
The unification of the organizational apparatus of the Provincial Party Committee's Propaganda and Education Department and the Provincial Party Committee's Mass Mobilization Department has made an important contribution to more effectively implementing propaganda tasks. The functions and tasks of the two agencies are unified, complementing each other in performing tasks; the direction and administration are unified, timely and effective in coordinating with relevant departments, agencies and branches to implement propaganda tasks. The 2-level local government model has come into operation, the Party building committee of the commune and ward Party Committees - the propaganda advisory agency of the commune-level Party Committees - has become the center of action, directly implementing propaganda tasks at the grassroots level. The direct direction and guidance from the Provincial Party Committee's Propaganda and Education Department to the Party building committee of the commune and ward Party Committees is a "fast - informed" operating mechanism from the province to the grassroots level and promptly receiving practical issues at the grassroots level.
Digital transformation is opening up new spaces and new methods in propaganda work. Taking advantage of digital platforms and new media will help improve the effectiveness of information transmission, especially in the context of ideological work requiring quickness, timeliness and accuracy; help analyze public opinion trends, detect fake news, support press and publishing content; contribute to refuting false information, protecting the Party's ideological foundation and opening up new propaganda methods, increasing interaction with the people.
However, the two-level local government model also poses initial difficulties in propaganda work. The newly-operated commune and ward Party Committees have encountered some difficulties in implementing their tasks; the staff of the Party building committee of the commune and ward Party Committees are still confused about their skills and expertise; the material facilities serving digital transformation and serving professional activities in propaganda work are still lacking. In addition, Lai Chau is a province with many socio-economic difficulties, a scattered population, and uneven educational levels; the risk of hostile forces taking advantage of ethnic and religious issues to sabotage the solidarity of ethnic groups is always latent.
To overcome the challenges, the Propaganda and Mass Mobilization Department of the Provincial Party Committee identified "digital transformation as the focus, building a team of cadres doing propaganda work as the core, promoting the role of all forces participating in the work as a strategic task". Accordingly, focusing on synchronously implementing digital transformation tasks of propaganda work, keeping up with the trend of the times, mastering ideological orientation in cyberspace; connecting space and time, diversifying propaganda forms suitable for all audiences, reaching all locations. Consolidating and perfecting the forces participating in propaganda work at the grassroots level; promptly and effectively implementing tasks suitable to reality; advising Party committees at all levels to successfully organize Party congresses at all levels, the 15th Provincial Party Congress, term 2025 - 2030, towards the 14th National Party Congress; thoroughly grasping and promptly implementing the Party's guidelines and resolutions, and the State's laws and policies; Strengthening the building of a strong Party organization in terms of politics, ideology and ethics; consolidating the close relationship between the Party and the People; promoting the strength of ethnic solidarity.
Following the glorious tradition of 95 years of Party propaganda work, 76 years of construction and development of the Provincial Party Committee. The Provincial Party Committee's Propaganda and Mass Mobilization Commission is deeply aware of the Industry's responsibility for the propaganda work of the Provincial Party Committee in the new context. The entire Industry and Party Committees at all levels strive to effectively implement propaganda tasks, contributing to building and fostering the political foundation of the regime; "pioneering" to pave the way in all political tasks of the province; "focusing" on each task to bring about the highest results; "persuading" in propaganda, education, mobilization and organizing the successful implementation of patriotic emulation movements; encouraging and motivating cadres, Party members and people of all ethnic groups in Lai Chau to join hands to build a green, fast and sustainable development province, together with the whole country entering the era of national development./.
Le Duc Duc - Member of the Provincial Party Standing Committee, Head of the Provincial Party Committee's Propaganda and Mass Mobilization Department
Updated on 7/31/2025
Source: https://laichau.gov.vn/tin-tuc-su-kien/chuyen-de/dau-tranh-phong-chong-am-muu-cua-cac-the-luc-thu-dich/-tien-phong-trong-tam-thuyet-phuc-quyet-tam-thuc-hien-thang-loi-nhem-vu-tuyen-giao-trong-mo-hinh-chinh-quyen-dia-phuong.html
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