Small traders in Tay Son commune actively participate in the "Lottery Market".

(GLO) - Tay Son commune (Gia Lai province) is the first locality in the province to pilot the "Digital Market" model. The model is expected to form a foundation for the digital economy at the grassroots level, helping small traders change their business methods, expand their markets, and increase their income.

From traditional markets to digital stalls

At Phu Phong market (Tay Son commune), online sales, QR codes, and livestreaming are no longer unfamiliar to many small traders. After digital transformation training courses organized by the Department of Industry and Trade in coordination with Viettel Gia Lai, many business households have begun to familiarize themselves with smartphones as a new "sales tool".

Sitting attentively practicing creating QR codes for bank transfers on her phone, Ms. Nguyen Thi Kim Ly (a small business owner selling clothes, cosmetics, and handbags) shared: "Previously, I mainly sold directly to regular customers and collected cash.

"But now customers are asking for bank transfers more often, so I have to change. After the training, I also learned how to create QR codes and post products for sale on Facebook. Introducing products is much more convenient."

Viettel Gia Lai staff are installing registered SIM cards for traders at Phu Phong market (Tay Son commune) to generate QR codes. Photo: HY

Similarly, Ms. Ho Thi Lien (a small business owner selling clothes) said: "Previously, I was hesitant to embrace technology because I thought it was difficult to use. However, after being guided step-by-step on how to open an account and register for transfers, I found that digital business is not too complicated."

What I liked most was that the two guidance units were very practical; anyone who didn't know anything received dedicated support. Nowadays, young customers use cash less, so we also have to adapt to keep up with their buying and selling needs.”

Not only young small business owners, but many older people are also starting to get acquainted with smartphones to support their business activities. Ms. Pham Thi Trong (a small business owner selling dried goods) said: “I registered my SIM card under my name to create QR codes for payments. Initially, I was afraid I wouldn't know how to do it, but thanks to the step-by-step instructions, I can use it now.”

According to Mr. Tran Xuan Tuong, a digital transformation specialist at Viettel Gia Lai, the most important aspect of the "Digital Market" model is helping small traders change their traditional sales mindset.

"Many small business owners think selling online is very difficult. But when they are guided on how to create a store on Facebook, shoot short videos , or use ChatGPT to write promotional content, they adapt quite quickly."

"For essential goods, food, and pastries, the effectiveness of online sales is very clear. There have been cases where small traders sold more than 300 orders with 6,000 small cakes in just one online sales session," Mr. Tuong shared.

In addition to guiding livestreaming and creating digital storefronts, the training courses also support small business owners in using e-wallets, electronic invoices, traceability via QR codes, and smart delivery solutions to reduce costs.

Building the foundation for the digital economy from the ground up.

The "Digital Market" model is one of the components of the Plan to build a "Central Commune for Science and Technology, Innovation and Digital Transformation" in Tay Son commune, issued by the Provincial People's Committee.

This is the province's first model at the commune level, aiming to concretize Resolution No. 57-NQ/TW of the Politburo on breakthroughs in science and technology development, innovation, and national digital transformation, and to serve as a basis for replication throughout the province.

According to the plan, Tay Son commune is oriented towards development based on five pillars: digital government, digital economy, digital society, innovation, and information security.

In this context, the digital economy is identified as one of the key areas, with the goal of encouraging small traders and household businesses to transform their operating methods.

Viettel Gia Lai's digital transformation specialist shares online sales skills with small business owners in Tay Son commune. Photo: HY

Mr. Le Hong Tay, Head of the Trade Management Department (Department of Industry and Trade), said: “The ‘Digital Market’ model not only helps small traders sell goods more conveniently but also creates a foundation for transparent and scientific management, gradually forming a digital economic ecosystem at the grassroots level.”

"Digital transformation will only truly become a part of people's lives when they change their business mindset."

According to Mr. Tay, in the coming time, the Department of Industry and Trade will continue to coordinate the organization of training courses on e-commerce, support the development of digital storefronts, and product traceability. At the same time, the Department will select about 30 exemplary business households to support data standardization and the application of traceability labels.

Meanwhile, Mr. Huynh Ba Ngoc, Permanent Vice Chairman of the People's Committee of Tay Son commune, believes that the greatest benefit of the model is that it helps people boldly change their way of doing business.

“Previously, some people sold less than 10 sets of clothes a day, but after learning about online sales, the number of orders increased significantly. Digital transformation helps reduce business costs, expand the customer base, and create more opportunities for small business owners to increase their income. Importantly, the training courses focus on practical issues that are easy to remember and implement so that people can apply them immediately,” Mr. Ngoc emphasized.

Beyond just the "Digital Market" model, Tay Son commune has also implemented many other initiatives such as cashless payments, the iGiaLai application, incident reporting, digital schools, electronic medical records, and the "Digital Popular Education" movement.

The province will also build a field reporting system, security surveillance cameras, smart broadcasting, and an official Zalo OA channel of the Tay Son Commune People's Committee to innovate information and communication work and enhance interaction with the people.

Starting with small-scale training courses for small business owners, the province is gradually building a foundation for digital transformation from the grassroots level, aiming to make "Digital Core Communes" a model to be replicated throughout the province.

Source: https://baogialai.com.vn/tieu-thuong-xa-tay-son-tich-cuc-tham-gia-cho-so-post587470.html